Young, Timely, and Legitimate
Essentially, the prevalence of Spotify as a provider of music streaming services (e.g. tracks, podcasts, albums) in today’s pluralized digital environment can be attributed to its regard to different user-contexts because it allows subscribers to curate personalized playlists based on their preferences, interests, and current favorites — at any time elsewhere. Hence, it can be realized that similar to other online networks, the presence of this interactive application is mainly a market industry whose economy is dependent and reliant to audience consumption, more than it is a platform that merely catalogues targeted set of content to gain a large-scale visibility. This is grounded on the inference of Vonderau (2017) that gave rise to the taking shape “Spotify Effect,” which characterizes the profitable affordances of the said application in collaborating markets such as advertising, technology, and music to serve as auxiliaries of each other’s enterprise. In effect, its influence can potentially aggregate diverse audiences which is why the transcendence of the “YTL: ‘Yung Totoo Lang” program of journalist Tarra Quismundo to Spotify is not just a strategic move to wider its reach but a productive activity of globalizing media literacy to curb the instances of fake news, hoax, and guising in false credibility.
Meanwhile, in terms of the content and the message it pursues to weave upon the consciousness of public, the said program utilizes a conversational format to foster rapport and connectedness to its listeners in discussing relevant social themes. For instance, its pilot episode timely brought about the discussion of love scams in time for the celebration of Valentine’s Day which means that it optimizes the platform based on the ought or needed awareness, solicited advice, shared experiences, and the anchored sentimentalities of the one streaming the podcast. After all, listeners do not subscribe or come about to a certain episodic audio series like YTL in a purely accidental event but mostly deliberate for the reason that the features of Spotify are designed to be user-oriented. So to speak, this program carries a potential to be generously appreciated not only because it is positioned in an effective medium but owing to its perceived utility in terms of guiding the responsible use of digital communication through offering new knowledge about shaping a vigilant virtual identity. In this case, the practice of reverse image search, personalized link inspection, and search engine optimization are the operational takeaways that this podcast episode initially dispensed to lessen the vulnerability of online users from being victimized by their yearning for intimacy and relationship.
Disclaimer: This is just an exercise for our Digital Publishing class. Thank you for your understanding.
Image Source: https://www.telegraph.co.uk/
