#lotuspr

THE NEW FORMAT: YES

Solo shows and short grouped shows, the format had us thinking how it will all work out, but having attended the shows, we were very happy to pick and choose what we wanted to watch and what we could sit out chatting with fashion peeps at Cosa Nostra booth. Even though it requires some running about in and out of shows, but the limited seating and controlled access curtailed the rush making the whole thing smooth operationally.

HSY PARANOIA: YES

This man can do it all. Paranoia opened the PSFW17 in style with the right amount of bling, fun accessories, wearable clothes and loads of razz mtazz.

SUNSILK HAIR SHOW BY NABILAS: YES

This is how its done. Unique hairdos, no crazy quirks, all about hair. A great and very enjoyable show by Team Nabila

GENERATION: YES/NO

While we absolutely love the brand, and the concept was great, unfortunately the collection was not as exciting as we would have thought. The quirky messages about Bringing Basant Back and the beautiful customized accessories were not enough to give it a full thumbs up.

KHAADI KHAAS: YES YES YES

Having been my go to brand forever, I was almost at the edge of my seat oogling over what KK brought to the ramp. I think this one deserves a full review, but definitely a yes.

TENA DURRANI: NO

Even though when Ayesha Omar wears Tena we are always enamored, but the collection just failed to impress us.

SANA SAFINAZ: YES

The lawn quality/autheticity might be going down, but true to their signature style Sana Safinaz was elegant, glamorous and very sophisticated chic.

CHANGING CLOTHES FOR SHOWS: NO

Lahori ladies, you really need to relax, I cant show pictures but you know who you are. Don’t change clothes for shows being held on the same day, in the same place, at the same time. Unless you are being paid, then it might be ok!!

MOMINA SIBTAIN ON RED CARPET: YES

3 days, 3 looks, perfect tan, lots of smiles, bang on.

CELEBRITY SHOWSTOPPERS: NO

Really so tired of this. Come and watch the show, let the models to their work. It was great to see Fawad Khan, Ali Zafar, Ahmed Ali Butt and Mira Sethi supporting their friends from the crowd, but that should be it.

ZONIA ANWAR: YES

Young and fiery, she is the one to watch out for. Putting up a cohesive collection, we have our eyes on you Z.

HIRA SHAH/ANUM MALIK ON THE RAMP: YES

Fast becoming our favs, these girls have the looks and swag.

Scheduled to launch on 18th March 2017 in over 25 cities across Pakistan and internationally through the brand’s e-store, www.elan.pk, the first look of Élan Lawn 2017 is set against the backdrop of beautiful Spain, with international models Gigi Jeon and Albina Kireeva. Indeed, this campaign sets another precedent in the course of Pakistan’s lawn evolution as its the first time ever that a Pakistani Brand will be featuring upcoming Asian model – Gigi Jeon, who has been featured in ubiquitous international campaigns for Zara, Rochas and Body Shop to name a few and walked the ramp for Louis Vuitton and Rochas. The campaign has been beautifully captured by Nadir Firoz Khan with Hair by Victoria’s Secret hair-stylist Harlem Alexander and make-up by international artist Pia Rudd.

“Since the inception of Élan Lawn back in 2012 I have envisioned the quintessential Élan Lawn woman to be a traveller, wandering through exotic places, immersing herself in the cultures of the inhabitants of whatever locality she may be in. A true woman of the world. She is independent, free-spirited and accepting of all that surrounds her. That is my vision. This year, the beautiful city of Seville and the historic grandeur of Córdoba presented the perfect backdrop for our Lawn. Having said that, its the need of the hour for me to state that purely location alone does not make our Lawn, or any Lawn a success. It is the diligence of my team, who research endlessly on patterns and motifs, who constantly experiment and innovate in techniques of embroidery and push the boundaries of composition which makes Élan lawn a success year after year. That is the reason, why we have received immense love from you for all these years, and why you, the Élan woman, does not need the background of a beautiful small city in the South of Spain to look like the best version of yourself. Our gorgeous lawn does the trick, and beautifully too, might I add. Our prints this year are a beautiful depiction of various civilisations in themselves, and dare I say that our embroideries this year are stand out. We have sourced embellishments, and laces from all over the world so you get a look for the summer that is at par with international trends for S/S 2017. In short, we got you covered. I hope you enjoy the 2017 edition of our Lawn, and feel like a true icon while wearing it!” said Khadijah Shah about Élan Lawn 2017.