Hi, I wanted to ask, what was it like being responsible for the carmilla social media? Did you have to respond to people in character or did others help? Did you read the script and then create the transmedia story line along side? Fascinated by this
It’s a lot of work behind the scenes.  What was done this season was a little more complicated because of the act drops - we had to figure out how to represent a social media storyline - which is by nature daily - when the drop schedule didn’t allow for that.  Social Media for Carmilla was all about finding the little bits of things and unraveling them to add some depth. Â
I wrote the social media as the scripts came in, and then rewrote once we figured out the drop schedule. The podcasts were another element of the storytelling this season that I absolutely adored. They were written back in May and then finalized in August. I wrote those (with the help of the amazing Julia) to really play with the idea of an audio soundscape for the pit and also to give a sense of reality to that part of the story that seemed so fantastic when it was just hinted at in the series script - it was an experiment for everyone involved! Â But man, Nicole freaking killed it. Podcasts are definitely something I want to consider writing again in the future.Â
As with the past two seasons, Jordan did her voice pass and got the characters saying exactly what she wanted exactly how she wanted right before the tweets went up. This process usually involves her looking over things and giving her okay, but she’ll also tweak phrasing and stuff like that as needed.  After that I scheduled all the tweets, and get cracking on live responses.  Those are done as they come in - or as the need arose. This season there was less of them on twitter because of the act drops - but there were still live responses on Tumblr, which was really fun.  I do all of those myself.
