#locationbased

Twice a year CART provides hundreds of innovative startups the opportunity to participate in the CART pitch event and have an opportunity to present to our panel of industry executives who together represent an estimated 18,000 supermarkets across the U.S. We want to congratulate the winner and other finalists of the recent CART Pitch Event!

The winner is Fract, a fascinating solution that leverages big data to provide insight to brick & mortar store location performance. The solution provides value to retailers for use in evaluating existing stores and provides a next-generation approach to evaluating new store locations. I met Fract several months ago at an incubator and was impressed with their approach and their work. The founder and CEO, Mike Mack, shared some of their past work that included helping a retailer understand that simply by adding more parking spaces they could significantly grow sales. Or helping other retailers understand the optimum location for a new store. Fract is even able to provide insights to the effectiveness of signage wording and colors, and a vast array of other attributes impacting store performance. Congratulations to Fract as our Pitch Event winner!

SYNQY was runner up in the event and provides a solution tailor made for retailers as they are moving online. SYNQY brings brand advertising to retailer’s online grocery shopping experiences, placing relevant ads alongside products and categories. For retailers the solution helps bring knowledge of relevant products to the shopper online while providing a rev share. For brand manufacturers SYNQY provides access to a growing network of retailer online shopping sites where the brand can reach relevant shoppers.

Telesense uses Internet of Things (IoT) technology to provide cost-effective temperature monitoring across every step of the cold chain. Easy to deploy, the solution provides retailers a realtime view to and monitoring of all the refrigeration systems - walk-in coolers to cold display cases - around the store. The Telesense solution also helps optimize energy use and provides predictive maintenance information.

IAM Robotics is focused on automating fulfillment of grocery orders placed online by using autonomous piece-picking robots in the store. Imagine when the store closes at night a group of robots rolling out across the store to pick and fulfill all the online orders that came in that day. The robots are built to be able to navigate the store and pick individual products off the shelf in a supermarket. As every retailer knows, growing online sales is one thing but the big challenge for retailers is to make the online business profitable. IAM Robotics is focused on using automation to bring efficiency to the order fulfillment process.

The CART team is blown away by the growing pace of technology and the innovative solutions it enables for the retail industry as evidenced by the companies participating in the recent Pitch Event.

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Juggling dozens of sites for EdTech hardware installations? It’s a nightmare when tasks, timelines, and site details live in spreadsheets, chats, or emails. Techs arrive unprepared, managers can’t track progress, and things slip through the cracks.

Why Maps Change Everything

When every installation task is tied to a specific location, everything just clicks. Techs know exactly where to go, what work to complete, and which tools or parts they’ll need. Managers get a bird’s-eye view of progress across all sites, spotting delays or bottlenecks instantly. Visits can be prioritized by urgency, proximity, or project stage, reducing wasted travel time. Most importantly, accountability skyrockets, everyone knows who did what, when, and where. Clear instructions, real-time tracking, and a visual overview make what used to feel chaotic suddenly manageable.

Building a Smarter Workflow

Start by creating reusable site templates: address, category, accessibility, whatever matters. Build completion forms with fields for text, multiselect, images, videos and more.Making sure tasks get completed before closures. Need to scale? Upload hundreds of locations in bulk with a CSV or Excel file and watch them appear instantly on the map. Add tasks to locations, assign roles, set priorities.

For styling and clarity color code points, filter sites and sort by live location.

On-the-Go Updates & Dashboard monitoring

Techs update tasks on the go using a contributor-style mobile app. Arrived? Started? On hold? They log it all. Once a task is complete fill in  Completion forms  letting techs add photos, videos, or notes, proof that the work is actually done.Managers monitor progress through a dashboard. Filter by status, location, or person to see what’s done, pending, or needs review. Platforms like MAPOG support workflows like this, combining mapping, task assignment, field updates, and contributor app inputs in one clear view.

Beyond EdTech

It’s not just education technology teams that benefit from location‑based workflows. Construction crews coordinating site projects, manufacturing teams installing machinery, healthcare providers deploying equipment, and even retail chains opening new stores all gain the same advantage. Linking tasks directly to mapped sites brings structure, clarity, and order to what would otherwise be field chaos.

The Bottom Line