There is a shortened version of this show here: http://youtu.be/jrkmsAusG3w The time stamps go with this version. There is more information in the left details, but here's the recap: Some highlights include: 02:59 How local search has evolved by +Mike Blumenthal 04:38 Google Plus is an advertising environment, Maps is a directory environment 04:52 Mike talks about the bus ride to the current search results method. 06:50 +Stephan Hovnanian asks what businesses need to feed Google, as far as correct information. 07:45 Top data providers: #infousa , #localeze and #acxiom 09:00 Several ways to influence the data and results 09:40 NAP: Name, Address, Phone Number - must be consistent EVERYWHERE - not just Google. 11:00 Start with a NAP Audit to verify they have your right location and info. 12:20 step 2: Go to maps sites: #navtech #teleatlas and #openstreetmap to see how your business address resolves. 13:15 do the same on Google maps. If they can't find you, you can't close the sale! 15:50 +Chad Russell comment about citations. 17:15 Local prominence - such as the Chamber of Commerce. 18:15 Don't forget about local business guides and listing sites. 20:00 The coveted 7 Pins on page one of Google search an the map to the right. 22:40 - A fabulous profile image is critical. 23:35 Q from +Jennifer Mortensen Do reviews factor into rankings? 5+ reviews will give you a ranking bump. 25:30 Google will use driving directions for results if there are no reviews to consider. 26:00 How frequently do people post reviews for local businesses? 56% of 1000 surveyed in US said NEVER, 22% less than once per year. 27:54 Phone numbers are the KEY GLUE that hold a data cluster together. 29:00 If Google calls you to confirm your business, you'd better be answering it with the name you have in your listing and not a variation! 31:30 Comment from +Linda Buquet regarding location prominence and centroid - how it's changed over the years. 33:20 Q from +Christopher Vogelmann - Does the Twitterverse affect our search rankings. Jump to here to find out. 35:44 - +Susan Finch says the best advice she can give a business, "Be BETTER at what you do! Be the best." that's how you affect rankings, reviews and more. 37:00 plug for Mike's service, http://getfivestars.com Here's our PDF checklist gift to you: http://bit.ly/finchshovi2d See our previous show: http://bit.ly/finchshovi1yt with +MaAnna Stephenson about Webmaster Transitions (there is a gift from that show, too) http://click-to-read-mo.re/p/7Wwq/536a83be
