#linkcloaking

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Tons of affiliate marketers struggle with spammy links and commission theft. Some people replace your affiliate link with theirs. Or your SMTP server marks your emails containing affiliate links as spam. The good news is that there’s a simple solution called link cloaking.

A lot of people ask me, “Hassan, why are my emails going to spam even if I use Amazon Simple Email Service (SES)?”. Some people also complained that they got their SES accounts blocked even if they only sent legit emails.

After investigating the issue, I found out that they used affiliate links that contained suspicious or blacklisted domains. The algorithm of email service providers may mark your emails as spam. So, how to avoid it?

Yes, cloaking your links is the solution. This guide will walk you through a step-by-step process to do it without or without a website.

But first, I’ll help you understand the concept of cloaking, which is misunderstood by the masses. Let’s get started without further ado.

What is Link Cloaking?

The term ‘cloaking’ sounds like a sin, but it’s a legit and useful practice in digital marketing. Link cloaking simplifies long and complex URLs and makes them more user-friendly. It helps you avoid your emails from going to spam and protect your affiliate commissions.

Let’s define link cloaking now.

Link cloaking is the process of shortening an affiliate link to make it user-friendly and less of an affiliate.

Link Cloaking VS Link Shortening

Lots of people use the terms cloaking and link shortening interchangeably. But they’re different. Link shortening is shortening a link, of course. Let me give you an example of a shortened link:

Long URL: https://www.youtube.com/watch?v=FQ1a7YQjqPQ&t=49s

Shortened URL: https://bit.ly/3tmz2Ei

As you can see that the shortened URL is shorter than the long URL, without a doubt. But it’s not easily memorable at all. So here comes the difference between link shortening and cloaking.

The goal of cloaking is to make the links user-friendly and easily memorable for your users. While in link shortening, you only shorten the link.

But what are the benefits? Let’s get to know why you would want to cloak the link.

Benefits of Link Cloaking: Why You Should Do It

There are tons of benefits of cloaking your affiliate links in addition to protecting your commissions. Let’s discuss them one by one right now.

Serve User-Friendly Links

Isn’t it obvious? Today, people are smart enough to understand online tactics to boost CTR (Click-Through-Rate). That’s why they have learned to click the legit links only.

People are more likely to click “YourWebsite.Com/Product” than on “ARandomWebsite.Com/Products/eb45ez”

I hope it makes sense. Cloaked links attract more clicks. They’re trustworthy and easily memorable by your site’s users. All this makes your links more user-friendly than traditional affiliate links.

Track Your Affiliate Links More Precisely