May 18, 2021
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Designing in Text: Structured Content and Design
When creating content, sometimes the style and formatting can get in the way of the design. Writing in HTML or CSS can help, but it’s often a big pain for people. Stephen Hay suggests the concept of “designing in text.”
Write your content in markdown so it's easy to format into HTML. Markdown let’s you focus on the linear structure of the content. It can help you determine headings, paragraphs, and what content is most important. It also makes it easier to deliver content that needs to fit into designs.
Spend an entire day with Stephen Hay as he teaches you a content-driven, interactive design process that boosts collaboration, reduces confusion, and delivers instant feedback. Explore his workshop.
adapted from “Responsive Web Design Workflow” a podcast interview with Stephen Hay and Adam Churchill
Narrative structures
A narrative structure is basically the "set-up" of how a story is told.
Most stories/texts/fairytales/films etc. start at the beginning. It has a middle (where a conflict usually is presented) and then after that, a solution to the conflict, which is the end. This type of narrative structure is called a linear structure. It's a structure which makes it very easy to understand the plot.
There are also stories and films that begin in the middle of the story. Or at the end. This would be the opposite of the linear structure - a nonlinear structure, or as I was taught it was called: "in medias res", which is latin for "into the middle of things". A nonlinear structure can start with a flashback for example, or it can be a reverse chronology (end - middle - beginning).