Session3: London idea store
I went to the idea store in Whitechapel in London, it locates in a chaotic and ugly-beautiful surroundings nearby. The appearance of the building is consist of stripes of green and blue glass, which is inspired by the striped awnings of the same colors on the market stalls that crowd the pavement on Whitechapel High Street. The stripes also give a lift to the views out, colorising the brown townscape with the hues of grass and sky.
The Idea Store concept have been cruel, a monument to trendy rebranding at the cost of true learning, or a intense attempt to sell Shakespeare. It potentially made worse by the fact that the new Whitechapel building replaces Whitechapel Library which recently closed, the perfect picture of high-minded ideals of learning and knowledge, and refuge for generations of free thinkers and writers.
After you enter the front of the gate, you will see red plastic floor, which is made of recycled materials.
The new Idea Store sets itself apart from its surroundings and embraces them at the same time. It is clearly something special, a better world apart and a construction different from any other buildings nearby. However, it also means to bring the life of the street into it, through the escalator that lands straight on to the pavement, and through the use of both glamorous and workaday materials.
I chose this project because it relates to my sustainable design, which also concerns about design for cyclability in TEN strategies.