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GE and ByteLight demo indoor location via LEDs at Lightfair 2014
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ByteLight is Live with GE Lighting at LIGHTFAIR® International 2014!
It has been one busy week at ByteLight! As you probably caught last Thursday, we officially announced that we've teamed up with GE Lighting to provide indoor location-based services using LED lighting.
Our technology is being embedded inside GE LED fixtures to allow retailers to:
Welcome repeat customers with personalized shopping lists as they approach the store front, then provide an easy-to-follow map to optimize their shopping time
Offer coupons and promotions based on shoppers’ position and direction in the aisle combined with shopping history
Present customer reviews, play product information videos and connect on-demand with virtual associates to make brand choice easier
The great thing is, our solution combines Visible Light Communication (VLC) and Bluetooth Low Energy (BLE), supporting any Android or iOS application on a smart device equipped with a camera and/or Bluetooth® Smart technology and iBeacon.
