Friday Feature: Brazilia
Location
684 Broadway, New York, NY 10012
Store in 10 words or fewer
Seed-to-cup coffee shop and full-service Brazilian cafe

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Friday Feature: Brazilia
Location
684 Broadway, New York, NY 10012
Store in 10 words or fewer
Seed-to-cup coffee shop and full-service Brazilian cafe

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Friday Feature: The Squeeze
Locations
196 Graham Avenue, Brooklyn, NY 11206
550 West 54th Street, New York, NY 10019
233 Spring Street, New York, NY 10013
52 Gansevoort Street, New York, NY 10013
Store in 10 words or fewer
Cold pressed juices and raw vegan bites
#tbt #getwastED: Deconstructed Roasted Eggplant Parm
This is the first #tbt recipe of our #getwastED series! Â Weâve had an overwhelmingly positive response to these recipes and a couple of folks have asked for recipes for some of our earlier creations. Which leads to some good news: each Thursday weâre going to âthrow it backâ and feature a recipe from one of our older Instagram posts until we catch up. Â
This week weâre throwing it back a few weeks to when @sweetgreen featured us on their Instagram feed and made our day (letâs be real, our year!). The subject: our latest #getwastED creation, a deconstructed roasted eggplant parm. Since we didnât have a chance to share the recipe before, here it is.
P.S. This was healthy, delicious, and super easy to make. Â If you find yourself with leftover eggplant, parmesan cheese, or overripe tomatoes that need to be eaten, this one is perfect for you. Â As always, enjoy and letâs #getwastED!
What to NEVER do in door-to-door sales
by Dan Ratner
âPositive thinking is key to creating enjoyable outcomes. However, sometimes it's refreshing to look at things from the other side and think about the few things you should never do during a cold in-person sales call. Â Some are obvious, but all taken from the range of responses (countless more nos than yeses) Iâve experienced. Â Again, each item on the list is prefaced with NEVER.
Stare at Your Shoes
Confidence is key. Why would someone believe in your product or service when you barely believe in it yourself? Â One rapid way to establish yourself as a person with value is to make strong eye contact. I'd err on the side of too much that it's uncomfortable vs. so short that you lose credibility, respect, and self-confidence.
#getwastED: Spicy, Smoked Kale Chips
Kale. Easily one of the teamâs favorite vegetables and a pretty standard staple of most of our diets: kale salad, kale smoothies, kale soup, etc. The list goes on. Kale chips are great for a quick, nutritious snack and a delightful way to prepare kale thatâs been sitting in your fridge âfor-almost-too-long.â
As always, enjoy and letâs #getwastED!

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Friday Feature: Agavi Juice
Location
72 E 7th Street, New York, NY, 10003
Store in 10 words or fewer
New Yorkâs âmost lovableâ juice bar
Food Waste - What is the problem?
This is the first post in our newly reimagined PareUp blog. Â Fittingly, it touches on the food waste statistics that inspired us to start PareUp and get into this game at the very beginning. Â In the next few weeks and months, weâll be posting a lot more content about innovations in food waste, sustainability efforts that we love, and general thoughts and musings on the experience of starting a company. Â The startup life is often a lonely road, but it doesnât have to be. Â Join us as we work towards a world with zero waste! Â
If youâre interested in connecting with us, please shoot me an email at [email protected]. Â Weâd love to hear your thoughts!
Jason
P.S. Many thanks to Dan Ratner, our intrepid business development leader and manager of our inaugural Street Team, for drafting much of what youâll read below.
***
The bad news about food waste is that the figures are staggering. Â
$162 billion of food waste every year in the United States. Â 133 billion pounds of food at the retail and consumer level. 141 trillion calories a year â thatâs trillion with a capital T â which is the equivalent of 1,249 calories per person, per day. Â To put it in perspective, every single day, the U.S. disposes of enough quality food to fill the Rose Bowl, a 90,000-person stadium, to the brim. Not once, but twice. Â Every single year, the U.S. could feed its entire population for 3 additional months, just on the food that it throws away.
These numbers, cited from a landmark USDA report, are simply unbelievable. Â They have galvanized some to action. Â And the good news about food waste is that it is now receiving the coverage and attention it deserves. Â I canât tell you how many people linked us to John Oliverâs piece on food waste. Â Suffice it to say, it was a very large number, and we loved every single person who sent it over.
But for many, the stats are so large and so overwhelming that itâs impossible to think about what it may mean in our day-to-day lives. Â How do we contextualize this problem so that we can actually do something about it? Â How much food does my corner coffee shop throw away? Â What about the neighborhood deli or grocery store? Â
Over the past few months, weâve worked to answer these questions and to provide a meaningful solution. Â Based on our findings, gathered with consistent research and store conversations, weâve found that cafes (e.g. independent coffee shops and bakeries) tend to toss out between $30-45K annually (calculated in retail value). Â As these stores are already low-margin businesses, usually in the range of 10-15%, a relatively small change in the way resources are allocated can be the difference between whether the store booms or busts. Â An additional 2-3% in profit margin is significant, and PareUp is aiming to make that difference for small- and medium-sized food businesses.
Our solution is simple and elegant. Â Utilizing the PareUp iOS app, store managers can easily post deals on their extra food â Â sandwiches, sushi, croissants, salads, soups, etc. â that would otherwise be tossed. PareUp users are notified of the deals based on their location and head into the store to make a purchase. Â Not only does this drive customers to new shops, but it allows our retail partners to build good will with their customers because they have a sound and sustainable solution for their excess inventory.
The problem of food waste has been around forever, but only now has it gained much needed, and significant, public interest. Â This is the perfect opportunity to make meaningful progress towards finding a solution. Â The ones that work will provide strong economic incentives to reduce waste, while the ones that succeed will spur growth for small businesses, improve access to quality food, and make our landfills less heavy. Â PareUp is not quite there yet, but weâre going to try. Â And we hope youâll join us for the ride. Â