How COVID-19 has Impacted Influencer Marketing Letsinfluence The ongoing CO...
  How COVID-19 has Impacted Influencer Marketing Letsinfluence
The ongoing COVID-19 crisis has significantly affected the influencer marketing space like most things. Social distancing and quarantine measures coupled with the government imposed lockdown have  inflicted serious repercussions on businesses. Marketers have to rethink and re-strategize their marketing plans, and revamp their marketing methods.  Social media is being consumed tremendously. 2019 saw an upward swing in the influencer marketing industry, that was predicted to gain a worth of $15billion by the year 2022. However, coronavirus induced COVID-19 saw a drop in the GDP by 4.8% in the first quarter of 2020 itself. According to a recent survey  of 237 brands, 69% of brands expect to reduce their ad spend in 2020.
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