#letitpret

Chitr by Sahil Kochhar The Autumn/winter 2018 collection 'CHITR' draws its inspiration from the colorful artworks of Ayumi Takahashi. She is a global artist who has lived in China, Japan, and America. Her work is greatly influenced by the people she meets and her life experiences, rendering them in her signature abstract, bold paper cut designs. The collection encompasses the many facets of her creations, and through it represents the strong and individualistic portrayal of women in her work. Takahashi is inspired by the emotional reaction people have towards color and this collection aspires to soothe the soul with brilliance of colors. Takahashi's bold, graphic and whimsical approach reflects in the color palette of Black, Dark Teal, Light Grey and Pale pink with striking florals in Mustard, Bright Red, Beige, Olive and Pink. The use of bright colors are in stark contrast to the mysterious edge that her figures posses. Bold abstract paper-cut floral motifs are translated into suede applique, paired with geometric patterns. Checks, squares and stripes juxtaposed with vivid matisse like blooms. The collection is an ode to artists around the world, who through their craft inspire people and impact positive change in our society. @amazonfashionin @thefdci @nexaexperience @wfivecommunication#AIFWAW18 #LetItPret (at Jawaharlal Nehru Stadium)

Pinnacle by Shruti Sancheti This fall 2018, let's immerse ourselves in the poetic fairy tales from the classic Russian folk legends. Let's celebrate the muted refinement of peasant's simplicity along with majestic decadence of tsar’s palaces. Let's reimagine Anastasia flocking through the urban forest in search of her regal past. The collection features a luscious palette of berry red, blush apple, caramel, pine green and pewter grey along with eggshell whites, charcoal grey, dusty rose and periwinkle blue. Signature Pinnacle silhouettes are paired with ultra-modern on-trend style lines complimenting the globally savvy gypsy soul. Layered styles are impeccably embroidered with traditional Eastern European cross-stitched patterns of traditional borders and timeless rosette sprays. Each look is like the warmest hug on the coldest night of the best winter. Pinnacle by Shruti Sancheti was launched in December 2009 by Shruti Sancheti, with a vision to establish not just another generic fashion label but a brand that breaks traditional molds to dictate new rules of design. Pinnacle is a ready-to-wear retail-centric label that believes in wearability, celebrates femininity and always chooses comfort while keeping a strong design aesthetic at the fore. Combined with elegance, a sense of timelessness and sophistication, it offers fluid and classic styles at competitive prices. The brand is deeply inspired by the rich treasure trove of Indian textiles and craftsmanship. It has extensively promoted and worked with weaves, embroideries, and crafts from different parts of the country and is a proponent of the less is more philosophy. At Pinnacle, everyone strongly believes in crafting MODERN INDIA products, which celebrate the diverse craftsmanship of the country with a renewed global perspective of design and aesthetics. @pinnacle_shrutisancheti @amazonfashionin @thefdci @nexaexperience @wfivecommunication #AIFWAW18 #LetItPret (at Jawaharlal Nehru Stadium)

[DAY 1 of #AIFWAW18] Bollywood actress Vaani Kapoor has beautifully transformed from a girl next door to a James Bond girl for the Amazon India Fashion Week (AIFW) Autumn-Winter 2018 show. The fashion gala saw an amalgamation of styles from designers Gauri and Nainika and Ashish N. Soni. It was one of a kind show that involved two designers and one showstopper. Vaani began the show in a white dreamy outfit with ruffles designed by Gauri and Nainika. Then she gave way to female models who donned pieces from Gauri and Nainika's stark black and white collection that consisted of dramatic textures, full skirts, enormous 3D hand embroidered flowers, delicately pleated tulle and much more. @_vaanikapoor_ @gauriandnainika @nashishsoni @amazonfashionin @thefdci @NEXA @wfivecommunication #AIFWAW18 #LetItPret (at Jawaharlal Nehru Stadium)

[DAY 1 of #AIFWAW18] Bollywood actress Vaani Kapoor has beautifully transformed from a girl next door to a James Bond girl for the Amazon India Fashion Week (AIFW) Autumn-Winter 2018 show. The fashion gala saw an amalgamation of styles from designers Gauri and Nainika and Ashish N. Soni. It was one of a kind show that involved two designers and one showstopper. Vaani began the show in a white dreamy outfit with ruffles designed by Gauri and Nainika. Then she gave way to female models who donned pieces from Gauri and Nainika's stark black and white collection that consisted of dramatic textures, full skirts, enormous 3D hand embroidered flowers, delicately pleated tulle and much more. @_vaanikapoor_ @gauriandnainika @nashishsoni @amazonfashionin @thefdci @NEXA @wfivecommunication #AIFWAW18 #LetItPret (at Jawaharlal Nehru Stadium)

[DAY 1 of #AIFWAW18] The designer duo Shyamal & Bhumika unveiled their new collection on Day 1 of the ongoing Amazon India Fashion Week (AIFW) Autumn-Winter 2018. Couturiers Shyamal & Bhumika started working together around the year 2000 and established their brand in 2003. Their debut at Fashion Week in 2006 at Mumbai made the fashion industry notice their exquisite work. In 2017 Shyamal & Bhumika were chosen to participate in the prestigious INDIA COUTURE WEEK by the Fashion Design Council of India. Bhumika’s passion for textiles and fashion led her to study fashion design at the National Institute of Fashion Technology (NIFT). A dream to create their own label led them to establish Shyamal & Bhumika. The label known for its bridal couture, wedding wear, occassion wear and east meets west indian wear collections retails at the Shyamal & Bhumika flagship stores in Ahmedabad, Mumbai, and at the newly opened flagship store at DLF Emporio New Delhi. Bhumika and Shyamal believe in using artisan techniques while designing their Indian wear and international collections. Their love for Indian embroideries, hand woven fabrics, and age old craft techniques promises to take them global. The designers are also involved in the research and revival of various dying arts and crafts. Truly luxurious, infinitely wearable, and minimal is how one can describe this label. @shyamalbhumika @amazonfashionin @thefdci @NEXA @wfivecommunication #AIFWAW18 #LetItPret (at Jawaharlal Nehru Stadium)

[DAY 1 of #AIFWAW18] Model-turned-actress Diana Penty lit up the runway yet again, as she turned muse for designer duo Shyamal & Bhumika on Day 1 of the ongoing Amazon India Fashion Week (AIFW) Autumn-Winter 2018. Dressed in a velvet cowl neck top and an emerald green heavily embroidered matka silk skirt, paired with a black belt, Diana was a sight to behold. With no accessories on and hair pinned back, the cocktail actress completely nailed the sophisticated and elegant look effortlessly. Couturiers Shyamal & Bhumika started working together around the year 2000 and established their brand in 2003. Their debut at Fashion Week in 2006 at Mumbai made the fashion industry notice their exquisite work. In 2017 Shyamal & Bhumika were chosen to participate in the prestigious INDIA COUTURE WEEK by the Fashion Design Council of India. Bhumika’s passion for textiles and fashion led her to study fashion design at the National Institute of Fashion Technology (NIFT). A dream to create their own label led them to establish Shyamal & Bhumika. The label known for its bridal couture, wedding wear, occassion wear and east meets west indian wear collections retails at the Shyamal & Bhumika flagship stores in Ahmedabad, Mumbai, and at the newly opened flagship store at DLF Emporio New Delhi. Bhumika and Shyamal believe in using artisan techniques while designing their Indian wear and international collections. Their love for Indian embroideries, hand woven fabrics, and age old craft techniques promises to take them global. The designers are also involved in the research and revival of various dying arts and crafts. Truly luxurious, infinitely wearable, and minimal is how one can describe this label. @DianaPenty @shyamalbhumika @amazonfashionin @thefdci @nexaexperience @wfivecommunication #AIFWAW18 #LetItPret (at Jawaharlal Nehru Stadium)

[DAY 1 of #AIFWAW18] Veteran stylesmith Adarsh Gill unveiled her popular online label, Defiance by Adarsh Gill, at the Amazon India Fashion Week, New Delhi. @adarshgillofficial @amazonfashionin @thefdci @nexaexperience @wfivecommunication #AIFWAW18 #LetItPret (at Jawaharlal Nehru Stadium)

[DAY 1 of #AIFWAW18] Anupama Dayal has been awarded the Designer of the Year by Cosmopolitan Fun Fearless Female Awards 2011 and voted as outstanding by Elle US and Style.com. Launched in 2004, her label 'Anupamaa' has received a great response. The legendary Australian fashion retailer Belinda Seper has been quoted as saying "With Anupamaa, you get the soul of India." The buyers claim to be in love with the eclectic, artistic look and her unusual use of colour. Anupama has been experimenting and setting new milestones in her unique printing and needle work techniques. PATINE, the heritage revivalist label, believes in merging artisanal crafts with contemporary silhouette. Be it ready to wear, festive or bridal couture collections, its designs always have a feel of bohemian luxury. The PATINE collection has a distinct look for the style-conscious, discerning woman who are aware of the trends but do not rely on them. @anupamaadayal @patineofficial @amazonfashionin @thefdci @nexaexperience @wfivecommunication #AIFWAW18 #LetItPret (at Jawaharlal Nehru Stadium)