#lennys

PUMA has partnered with legendary photographer, Lenny Santiago for its ongoing “FOR ALL TIME” platform in July.

PUMA’s FOR ALL TIME platform highlights the deep legacy of the classic sneaker brand and the impact that the brand has. Lenny serves as Visual of Still Photography for this campaign, further cementing his legacy as a tastemaker and skilled photographer. Between his role as SVP of Roc Nation and his passion project of photography, Lenny has not only been ingrained in the culture, but has been a heavy influence for years. He’s responsible for signing, managing and visually capturing some of the largest artists in hip-hop.

Lenny is part of PUMA’s “The Collective,” a group of iconic Culture Influencers who have shaped the sneaker game over the last 50 years. Passing the torch, Lenny has chosen Jocko Graves and Melvin Williams as the next creatives to be highlighted as part of the platform; they will each be receiving a $10K grant from PUMA.

Lenny is wearing PUMA Suede (currently available on PUMA.com and at the PUMA NYC flagship store) and the Sky LX are available here.

PUMA is highlighting its Creative Director and Designer, June Ambrose this month for its “Classics” series.

PUMA’s Classics series highlights the legacy of the classic sneaker brand and the deep impact they’ve made in the footwear and apparel industry. Notably, June Ambrose designed PUMA’s women’s basketball clothing line “High Court” in 2021. June is currently hosting a contest on social media to announce the next generation pick that she will be passing the torch to as part of the platform.

Speaking about her work with PUMA June states, “Working as a Creative Director with PUMA is a great joy. I knew that we needed to make something that people can look back at. And say, that inspired me, because I want it to be bigger than me and it is bigger than me.”