#lemuriabooks

In the recent wave of shop local movements, it can be easy to feel lost in the stream of independent businesses frantically waving their arms for attention. Working at (or owning) an independently owned business comes with a whole bushel of stresses that are far too familiar to most of us in this shaky economy. So what makes this Saturday, National Independent Bookstore Day, any different from the myriad of indie campaigns sweeping the nation?

Well, this one belongs to you. Instead of looking at Saturday as a way to drive more business, let's think about it as a party in honor of Jackson, MS; a shindig to thank our patrons of 40 years. Without all of you there would be no independent bookstore to celebrate, no haven for weary college students, no well-trod path for the kids running from the front desk to the children's room, no $1 beer or chatting with visiting authors. We at Lemuria are so grateful that you've let us into your lives, and want you to know how much you have touched our lives as well.

By being friends of the bookstore and not just nameless customers, you have pulled us into the Jackson community and made us more than a business; you've made us family. To thank you for that tremendous honor, we've got a pretty awesome Saturday planned to officially celebrate National Independent Bookstore Day (and the beginning of our 40th birthday year!). 

The first fifty customers will receive a free tote bag with their purchase, and 5% of all sales throughout the day will be donated to future Mississippi Book Festivals. "Jackson: Photographs by Ken Murphy" will be 10% off all day long, and we'll have coolers full of ice cold beer for just $1! Come by and chat with some of our special guest booksellers who will be participating in special Author Challenges between 11:00 and 2:00 (there may or may not be a marshmallow eating contest). We’ll have a special singing story time at 11:00 with Katie Hathcock and Paul from Beanfruit Coffee Company will get here at 10:00 to brew up some delicious hot drinks. Balloons for babies, candy for kids, beer and coffee for grown ups, and good cheer all ‘round.