#lebalandpackaging

The shimmering Manter Jade Raster Ultra was the perfect label choice for the first in the release of a sparkling wine range dedicated to the women of the D’Angelo family.

The D’Angelo family of winemakers have lived in the Swan Valley, Western Australia, for three generations, but before approaching Studio Lost and Found had only sold their wine to close relatives and friends.

“We started working with Torrent Wines in 2014, developing a brand strategy that would honour their Italian heritage and communicate their passion for family, food, and wine,” says Rebecca McKeating, Studio Director of Perth’s Studio Lost and Found. “With the decision to sell direct to the public, they also required assistance with wine labels for retail.”

Torrent Wines particularly wanted a set of labels that would pay homage to the women in the D’Angelo family. The ‘Emilia’ is the first release, dedicated to the matriarch of the family, and the label had to be perfect.

But first came the practicalities.

“There is a lot to consider when choosing an adhesive label stock for a wine project. Does the stock need to perform well in the fridge or an ice bucket; does it have the right luxury cues to reflect the price point of the product; does the stock work with the production budget?” Rebecca explains. “In the end it is about achieving the optimum balance between brand communication and cost. Manter Jade Raster Ultra was perfect for this project as it performs well on the bottling line and in ice buckets, but also has a lustre and texture that adds to the luxury cues for this premium product.”

Simply put, it is a beautiful stock.

“The client got quite emotional when they saw the concept for the first time. Family is very important to them and this tribute to the women in the family really hit a chord. They are so happy with how it turned out, and look forward to completing the range when the new wines are ready to bottle,” adds Rebecca.