VIEW FROM THE TOP: Audemars Piguet CEO François-Henry Bennahmias
Audemars Piguet CEO François-Henry Bennahmias had a stressed thoughts throughout lock down and says he dreamed up an idea that may change the face of the watch business when it's revealed. In an interview with WatchBox director Brian Govberg, he muses about retailers with out partitions, dancing shut (however not too shut) to prospects and the way the pre-owned watch enterprise will dwarf the marketplace for new watches. Mr Bennahmias is a glass half full form of man. Confronted with a world the place all of its shops had been closed, manufacturing floor to a standstill and the opening of AP’s cherished museum was delayed, he was utilizing the time to plot the following decade of life within the luxurious watch enterprise. In a WatchBox Studios interview with Brian Govberg, director at pre-owned watch specialist WatchBox, he means that the present disaster will gasoline creativity for each watchmaking and the watch business, and hints that Audemars Piguet is about to make a sport altering announcement. “We're going to see extra creativity and innovation than ever earlier than. We'll want it,” Mr Bennahmias says. “If we're speaking about AP, now we have been working very critically on what's going to come subsequent. The excellent news is that, throughout confinement, our total R&D division stored working. I noticed in the previous couple of weeks two main innovations that might change the world of watchmaking, and they're popping out of Audemars Piguet.” Brian Read the full article
