Are you looking for a potential lead generation partner for your business? Are you struggling to secure the right leads? Well, a B2B list can help! A B2B list is a significant weapon every business needs to leverage. A B2B list holds information of potential leads to contact and pursue. If you're unfamiliar with B2B list building and contact discovery, don’t worry, we can help!

We’ve prepared an extensive guide about B2B list building and contact discovery.

What is Contact Discovery and B2B List Building?

B2B list building is the process of creating a list of contacts to generate leads. Most businesses often struggle with finding the right contacts to get in touch with for lead generation as it can eventually lead to sales. That’s exactly where B2B list building comes into play.

B2B list building is crucial for every business since it narrows down the list of prospects by offering contact information about relevant and potential leads. Moreover, B2B list building offers businesses a clear target and contact for leads.

Contact discovery is a significant part of the B2B list building since contact discovery can help optimize sales and marketing efforts by allowing the team to focus on valuable leads, saving time and resources.

Why Do You Need a B2B List?

If you’re considering acquiring new leads for increased sales or revenue, you'll need a B2B list for maximum lists. A B2B list usually comprises of customers interested in your products or services, and their respective contact information. A B2B list consists of:

·        Full Name

·        Valid Email Address

·        Profile URL

·        Location

·        Company Name

·        Company URL

Moreover, the list can include additional information about the contacts to effectively reach out to them.

How to Build a B2B List?

If you're wondering how to create a B2B list, you're in the right place! Let’s dive deeper into B2B list building.

Determine Who Your Ideal Client Is

Before jumping right into B2B list building, you need to determine the target audience or the ideal customer for your product or services. A common mistake most businesses make is wasting time and resources on uninterested leads hoping they’d convert into customer. But that’s just missing out on potential leads.

By determining who your ideal client is, you can save your time and efforts and put in efforts where customers are genuinely interested or where there’s potential to convert.

But how do you determine your ideal client? The answer is simple! You need to find out the ideal client based on your services or products. For instance, if your offer health products, your targeted audience would be companies interested in promoting a healthy lifestyle. In addition, the ideal client would need your product or service the most; someone who'd find it impossible to resist your services.

Moreover, you can also have your team sit down and determine common characters your customers need to possess. Here are some questions that could help your thought process:

·        What industries are your customers from?

·        How large are their companies?

·        What are your customers’ job functions and roles?

·        What are the challenges that they face in their jobs?

·        What are their KPIs and responsibilities?

Identify the Targeted Companies and Decision Makers

Once you figure out your ideal customer, the process become easier. How? Well, after determining what customers are likely to convert and the company they’re likely to work in, you can shift the focus on what companies to narrow down.

For instance, if you sell fashion products, you need to target fashion companies or even boutiques. In simpler words, you need to start looking for companies that would be interested in your services or products. After narrowing that list down, you can move on to the next step.

You obviously can't contact a company without any contact information, right? So start with identifying the company's decision-makers or department heads, as you want to get in touch with them first.

Browse the Web for Your Leads’ Contact Details

After identifying the prospect businesses and their decisions makers, we move on to the next step —researching. Now, we're not going to sugarcoat it but this step can be exhausting. Searching for potential leads’ contact details can be draining. However, browsing the web can make it easy for you. You can check out their social media profiles, their company's website, interviews and LinkedIn profiles, and the press releases they've published to obtain valuable contact information.

Validate Contact Details

Sure, the internet is a valuable asset, but not all the information there is accurate. Research suggests 36%of B2B sales leads and marketing databases tend to expire every year, increasing the chances of invalid information. These statistics indicate that there's a chance you might've found invalid contact information over the internet. Considering this fact, it’s significant to validate these contact details before putting them on your list since wrong information will waste your time and slow the process down. Unfortunately, validating these contacts is a challenging task and will take up way too much time. You'll need to call or contact those clients to identify if they're valid.

However, there’s one option you can opt for to avoid such hassles—B2B contact discovery services. As mentioned above, contact discovery helps you find influential and valuable contacts to put on your B2B list, increasing the chances of sales significantly. B2B contact discovery services offer valid contacts and their information, saving you the trouble of list building.  

Hire Our Quality B2B Contact Discovery Services Right Away!

If you're looking for reliable and effective B2B contact discovery services, The Lead Market is the perfect choice!

The Lead Market is a B2B lead generation consultant platform offering a team of experienced consultants. Our B2B contact discovery services can help bring valuable contacts, decision-makers, and accounts to your B2B list as high-potential leads. We also offer services, such as B2B contact discovery, lead generation campaign designing, and more.

As Bob Dylan once said, “The time’s they are a-changing.” The digital-information age has given power to the buyer like we have never seen before in human history. Information is leverage and as a society we have stood up and said we aren’t paying for things we aren’t using.

Cable companies have asked us for years to buy big gawdy packages with channels we never watch. Our response was to cut cords. The music industry wanted us to buy full albums even if we only enjoyed a few songs. iTunes and other streaming services liberated us so that we could buy just the music that we wanted. In the case of sales organisations that were paying for lead generation services, they were paying for time spent as opposed to the results. The answer was the pay per lead model.

Sales is a results-oriented game. Why should the very foundation of it, lead generation, be any different? The answer my friends, is that it shouldn’t.

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What is Lead Generation?

Okay, let’s start from the beginning and make sure everyone is on the same page from jump street. Lead generation is as it sounds, a process of creating leads for your sales pipeline. It can be done in numerous ways but to generalize, it’s a series of sales and marketing tactics that end up with qualified leads in your pipeline.

The parameters if this will depend on your company essentially you are looking for prospects that qualify for you to sell to. Most organizations will have separate teams for different territories, companies of different sizes, and even different products lines or services. You also want the true decision makers contact information. This is very important and cannot be stressed enough. Many salesmen waste their time selling to the wrong people. The best of the best does not begin sales conversations unless they are talking to the right person. Lastly, you want current and correct contact information. The right email address, the right office address, the right phone number, and so on. This may sound silly and obvious, but you also want to know if this business is still actually in business. Without all of this information, the leads are not qualified, and they are a waste of your time.

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Lead Generation Services

While some organizations keep business to business lead generation in house or even the responsibility of the individual salespeople, some look to lead gen firms to handle this task. Shipping out this task is a way to free up your salespeople to just sell while still having an influx of leads.

The problem here is that when you move any business process out of house, you are conceding a certain level of control. This task is no longer being done under your watchful eye and you can’t guarantee the efficiency of the process. Essentially, you are paying for the time to produce these leads which may be subject to inefficient processes from the firm. Sure, you’ve done your due diligence to partner with the best firm you could find, but in the end, there is only so much that you can really know.

There was a major need for a solution here.

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The Pay Per Lead Model

The pay per lead model was the answer to this problem. By paying by the qualified lead, your business receives quality assurance that the firm you are working with is working efficiently to deliver quality leads. It also incentivises the pay per lead generation service to work with results-oriented mindset that focuses on what you need. It’s a win-win for both sides.

Sales is not some easy game of who has the most charisma and or the thickest skin. The best salespeople are almost surgical with their approach to their profession. They are tactician’s that understand that every step of their process is invaluable to the one after it and the one before. One weak link in the chain can take down the whole process.