#leadfraud

The USA digital advertising industry significantly relies on lead generation strategies. For advertisers in the USA, landing pages are the backbone of their ad campaigns. Millions are spent each year on ads to drive traffic and capture user attention.  

But traffic is not always equal to opportunity. Marketers often notice unsettling patterns – even when dashboards show high volume of engagement and ad traffic, clicks, and form fills, somewhere conversions still lag behind. 

Welcome to the world of Pay Per Lead! A more trustworthy and monetized model. 

When impressions were being faked, clicks were being hijacked, and brands were receiving barely any conversions. Hence marketers, especially in tier-1 markets like the United States, decided to do what any rational person would do. They stopped paying for clicks and started paying for outcomes. Fill a form, generate a lead, get paid. Simple, accountable, fraud-proof. 

The moment payment moved to the lead event; some affiliates simply moved their operation there too. Suddenly, forms were being filled by scripts, credentials were being recycled, and conversion metrics were spiking in ways that looked extraordinary on a dashboard and meant absolutely nothing in a sales pipeline.