💛STUDIO BRIEF #09 - Label Imaging Group Case Study Search 💛
||Week 10||
During the tutorial we got into groups, and each found & shared a case study example of label imaging.
SHPIN’S WINE
https://blog.tubikstudio.com/case-study-wine-brand-identity-design/
I chose to have a look at this brand because it really stands out from majority of wines on the market who take on a sophisticated, elegant, ‘fancy’ approach. I love the way that this one has a really authentic feel and has really rough sketched-out illustrations accompanied by a similarly simplistic brand logo which also appears to be ‘hand drawn’.
The article tells us it started as a small family business and expands on the brand story stating that “The concept of the brand is based on the idea of a family as a core: everything and everybody is interconnected in it; it is a single entity in which all elements complement and emphasize each other.” It also explains that the ‘rough’ and ‘sketched’ appearances of the images are based on the grapevine and all its “features and unique multi-faceted forms: flexible twisting vines with their rough texture, twisted and whimsical tendrils, free and lush growth.”
Overall I really love the whole idea behind this brand. It appears novel, youthful and somewhat humorous but also manages to look classy with its black&white colour palette and having the “merlot” in a contrastingly sophisticated font. The story behind the brand really adds to its value as well.
