#la2

Key benefits:

Differentiation and marketing targeting: Cloud9 has a triple loop logo with blue and white colour schemes.

Increased engagement and sales: Cloud9's social media is a strategy to encourage fans.

Loyalty and advocacy: Supporters often attend events that Cloud9 are at.

Premium pricing: They charge official prices for official merchandise.

Reduced price sensitivity: Some fans get reduced prices depending on their connection with the team.

Increased brand value and sponsorship appeal: Cloud9 have strong partnerships with companies like BMW and Puma.

Ease of customer choice: Makes it easier for customers to identify cloud9's brand.

Industry power and negotiation strength: Cloud9 have leverage in sponsorship and media negotiations.

Trademark registration: Protects their logo from other organisations.

Copyright: The copyright laws protect cloud9 and their content and social media platforms.

Patents/IP: They are usually not used in esports they still apply unique merchandise designs.

Fan engagement:

Cloud9's loyal fanbase has grown with them by regular communication and entertainment through social media.

Repeat purchases and brand support:

Cloud9's customer equity also grows from merchandise and ticket sales.

Fan rewards and interaction:

Cloud9 focus on interactive and entertainment through social media events, giveaways and fan competitions.

Positive brand equity:

Recognition: Cloud9 is recognised in Esports as their triple cloud swirl logo stands out.

Reputation for quality: Cloud9 is known for having consistent success in Esport competitions.

Partnerships: With trusted global faces such as BMW and other strengthen Cloud9's image.

Negative brand equity:

Performance slumps: This is where the team suffers from performing worse than they usually do, this could be lack of communication or something else.

Player controversies: Toxic behaviour, cheating or negative social media posts.

so to me that implies that whatever his role is, he is intended to be assumed to be physically present at the show and watching and taking notes from the wings, as opposed to watching through a live feed from a different location (such as the manor seen in the promo vids or like, mission control for the bomb launch or the moat or the ministry of complimentary reconditioning or whatever)