#l5collaborativepractice

Hendricks Gin - Scotland  First launched in 2001, Hendrick’s Gin has been a success story for modern gin. It can be found in most bars across the country and is served with either a wedge of Lemon, Lime or Cucumber. Made using Juniper Berries, Cubeb Berries, Elderflower, Camomile and Yarrow giving the gin a floral edge. 

Tanqueray No.10 - London Launched in 2000, Tanquery No.10 is an exceptionally smooth and fresh gin. It is handcrafted in small batches using an unique quadruple distillation process. Using fresh, whole citrus fruits during the process adding a depth of character. 

Star of Bombay, Hampshire Featuring two additional botanicals, Bergamot orange peel and Ambrette seed, give the Star of Bombay gin a slight musty edge, with classic notes of juniper, angelica and coriander. At 74.5% ABV it leave a long, rich aromatic taste.

For our final collaborative branding outcomes we have decided to brand the bottles of Plymouth Gin. I started by researching about the brand.

Plymouth Gin was founded in 1793 as a distilling business called Coats & Co, using the Black Friars Distillery, used by Black friar Monks since the 15th century to distil alcoholic remedies for medicine. In 2004 they adopted the name Plymouth Gin. The brand has gone under 3 rebrands so far, the first being in 1998 which was a recreation of the original bottle, the second in 2006 in an art deco style and more recently in 2012, redesigned to a more classic design. In the original and latest design a Black Friar Monk has featured on the bottle with the tagline of “if the gin touches the monks feet it’s time for a new bottle”

Plymouth Gin produce three types of gin, Original, Navy Strength and Sloe Gin. Each different in every way

Original Strength 

Distilled using 7 botanical inc. - Juniper Berries/Coriander Seeds/Orange Peel/Lemon Peel/Green Cardamom/Angelica Root/Orris Root - Soft Dartmoor water and pure grain alcohol. 

- Serve with tonic over ice and garnish with lemon or lime

Taste Notes 

- The nose - A rich, fresh aroma of Juniper followed by a note of Coriander and Cardamom

- The Palette - Extremely Smooth, Creamy and full bodied, with a slight sweetness

- The Finish - Elegant, Long, Fresh and Aromatic

Navy Strength

Plymouth not only gave access to the finest ingredients but also gave an essential customer of the Royal Navy. During the Napoleonic war, Lord Nelson ordered barrels of gin for offices, Navy strength was used for testing gunpowder to see if it was strong enough by lighting it with the gun powder. 

Taste Notes

- The nose - Intense, bold, fresh aromas of Juniper Berries, with notes of Coriander and Cardamom

- The Palette - Extremely Smooth, full bodied and flavourful

- The Finish - Aromatic, long, fresh and rich. 

Sloe Gin

The making of fruit gins has long been a tradition in the English countryside, Sloe gin is made by infusing Sloe Berries in the gin 

- Serve chilled over ice or simply neat

Taste Notes

- The nose - Clear character of mellow sloe berries, fruity notes of sweet cherries and slight scent of almonds 

- The Palette - Fruity, smooth and full bodied with a perfect balance of sweet and dry 

Twinigns currently have three advertising campaigns from 2001 - 2016. 

The first of the TV advertisements is called “Get back to you” which features a woman traveling through a storm to find calmer waters, this hints that Twinings is a way to calm down after a long day and to relieve yourself from ‘the storms of life’

Similar to the last one, “The Hill” is a continuation of the sea theme where we see a woman climbing up a hill through fog until she reaches the top to find Twinings. This suggests that after a struggle of climbing through life, Twinings can be a peaceful break and offers serenity.

The Brief

Select an existing product and redesign the package design, incorporating an illustrative element. How can you tell a new story through the package design.

Chosen Brand 

For the first task we chose to rebrand 3 different versions of tea produced by Twinings. These are Earl Grey, Masala Chai and Rooibos.  I started by looking at the history of the brand.

1662 - Cathrine of Bragnala introduces tea to England   1684 - Twining family move from Gloucestershire to London, where Thomas Twining stared to learn tea 1706 - Twining buys Tom’s Coffee house and starts the world famous tea business 1707 - Twinings gunpowder green tea sold for a price equivalent to £160 for 100g 1717 - Thomas buys the three adjacent houses and converted them into a store, which would become the Twinings flagship store 1787 - Twining chooses a new logo, featuring a Lion and two Chinese men, the lying down lion is a interpretation as respect to the founder and the Chinese men to represent trade with China 1837 - Queen Victoria granted Twinings it’s first royal warrant for tea, appointing them as supplier of tea to her household 1933 - Twinings first blends its English Breakfast 1939 - Tiwnings continues to supply during WWII, also producing tea for POW care packages.

Types of Tea

The three types of tea we have chosen to rebrand are Earl Grey, Rooibos and Masala Cha.

Earl Grey 

 - Flavoured with Bergamot to imitate a more expensive Chinese tea  - Assumed to be named after Charles Grey, the 2nd Earl Grey and Prime Minister, who was the author of the Reform Bill of 1832

Rooibos

- Mainly grown in South Africa, used to make herbal tea called Rooibos or bush tea

Masal Chai

Illustration Branding and Packaging

Illustration branding offers brands the ability to be memorable and desirable, through crafted visuals, hand rendered typography and print making techniques. 

Learning Outcomes

1 - ARTICULATE the contextual relationship between research and communication, art & design (Research and Audience) 2 - PRODUCE a cohesive and imaginative collaboration outcome (Creative thinking and communication)  3 - DEMONSTRATE a creative response to identity and apply appropriate techniques (Technical Skills) 4 - WORK efficiently as an individual within the collaborative process (Collaboration & Enterprise) 

Possible Outcomes

AT LEAST THREE  - Brand Identity/Guidelines  - Product Packaging and Pack Shots  - Social Media Campaign  - Advertising Campaign   - Promotional Video

Individual Outcomes