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Keyword density is the percentage of the keyword being used on a page compared to the total number of words. It is used to determine the relevance of a web page, but there is no clear information on what the optimal percentage is. In fact, it is easier to overdo it, than it is to hit the sweet spot. #krupeshraut #krupeshrautdigital #keyword #seo #searchengineoptimization #digitalmarketingexpert #digitapmarketing (at Mumbai, Maharashtra) https://www.instagram.com/p/B9evwxvHTi_/?igshid=168mml0h5yqh

If the destination of your link is found on your website then it’s an internal link. Internal links connect your website pages and make it easier for the visitor and search bot to navigate through it. It includes not only the navigational links but also links where you suggest to the visitor which page to visit next. Using the right internal link strategy can help your SEO as you can control your website structure and give certain pages more importance by placing them higher in the hierarchy. #seo #searchengineoptimization #searchengine #krupeshraut #krupeshrautdigital #digitalmarketingexpert #businessstartup (at Mumbai, Maharashtra) https://www.instagram.com/p/B9cIbJYnehD/?igshid=13ry8yp5tk4tu

Google Trends is an online tool that lets you check the popularity of keywords and phrases. It uses graphs to show the search volume over a period of time. This can help you when creating a strategy since keyword popularity tends to change during the year. Then you can create content when the popularity and search volume is peaking. #google #googletrends #krupeshraut #krupeshrautdigital #digitalmarketingexpert #searchengineoptimization #searchengine (at Mumbai, Maharashtra) https://www.instagram.com/p/B9XBTuxnjDB/?igshid=15v9syrasu9gt

When the search term is in the form of a question the first listing in the SERPs might be in the form of a featured snippet. It is displayed in a box with an answer summary and the website link underneath. There is not much we can do to have our website displayed in the featured snippet. Google determines programmatically which website best answers the question and displays it. The one thing we can influence is preventing Google from using our website for the featured snippet by using the nosnippet tag, but it will also block the display of descriptions under your SERP listing. How to Create Rich Snippets Identify which details you want Google to focus on. Define your webpage using Google's Structured Data Markup Helper. Create microdata for your webpage using your selected data type. Create new HTML from this microdata. Tag your content with this microdata. Test your rich snippet. Be patient. #krupeshraut #krupeshrautdigital #content #contentmarketing #seo #searchengine #searchengineoptimization #google (at Mumbai, Maharashtra) https://www.instagram.com/p/B9Mo_3RH_k6/?igshid=l0b33z2ikwtj

Deep linking is a method using internal links within the website content. Basically, a deep link is any link from one web page on a website to another web page on the same website. This is used in calls to action or within articles, where a link is used to lead the visitor to a page with more informative content. It is an important SEO method to spread link equity to your web pages and prolong visitor dwell time and engagement. Also, you will probably have a different, but topically similar set of keywords for each page and linking between them increases overall page relevancy. #krupeshraut #krupeshrautdigital #traffic #content #contentcreator #digitapmarketing #marketing #seo (at Mumbai, Maharashtra) https://www.instagram.com/p/B9KB7jgnadC/?igshid=17fcdfctvnuk6

De-indexing is The process of removing a web page from the search engine index making it unable to appear in the search engine result pages. This is done by setting the value of the HTML robots meta tag to “noindex”. The reason why you might want a page de-indexed could be if you have a page that does serve a purpose, but it isn’t ranking. Example of these pages include login and thank you pages. #krupeshraut #google #krupeshrautdigital #seo #semrush #searchengineoptimization #algorithms (at Mumbai, Maharashtra) https://www.instagram.com/p/B9HdSYhH4aq/?igshid=zgrlnpcxm7dq

Cross-linking Linking domains owned by the same company or person. It should not be a problem if the websites are topically related and there are not many links. Exact match anchor text and site-wide linking should be avoided to reduce the risk of penalty. #content #contentcreator #krupeshraut #krupeshrautdigital #business #startup #startupbusiness #linking (at Mumbai, Maharashtra) https://www.instagram.com/p/B9E7NHQn1YW/?igshid=u5zu3vh2mn1l

A link that is meant to entice the user to click on it. These links either use anchor text or headline tags that are playing on the user’s curiosity. Using words and phrases like incredible, amazing, ultimate, “must see” and “you won’t believe”, these links have a chance of increasing their CTR. Using clickbait might increase the traffic to your website but think it through first to make sure it is appropriate for your particular niche. #krupeshraut #krupeshrautdigital #digitapmarketing #click #clickbait #content #contentcreator (at Mumbai, Maharashtra) https://www.instagram.com/p/B89O9_mnikN/?igshid=vvfkk1rzsiy0