#koofit

"GET FIT INDIA” is a team KOOCHIE initiative aimed at helping our country combat modern-day diseases by helping to provide economical, sustainable, accessible to all, easy to use fitness solutions.

The idea is to create a Holistic approach to health and wellness for the public which will include preventive health care [more than curative].

Our objective is to get various government bodies involved as part of our contribution to the Swasth Bharat movement. Koochie has the capability of rolling this out on a plug and play basis !!!

A win-win proposal:-

The Government - Provides the land / public space to this venture and in return is able to provide world-class playground and outdoor fitness equipment facilities to the public [we are inviting interested government bodies to enter into a dialogue with us]

The Corporates - Sponsors the parks and in return gets branding & can meet its CSR obligations [we are inviting interested corporates to enter into a dialogue with us]

The Public - enjoys world class facilities in terms of playgrounds for children and outdoor fitness gyms for all ages

Koochie - the facilitator and solution provider

EXECUTIVE SUMMARY:

Objective:

India is developing at an unforeseen rate today. With the growth of more cities, more industrialisation, socio-economic development, comes along changing age- structure, changing lifestyles, and a growing burden of non-communicable diseases. In India, non-communicable diseases (NCDs) are responsible for 32% of all deaths in the country (approximately three million deaths per year). Of these, cardiovascular diseases constituted 13%, injuries 8.7% and chronic respiratory diseases 6.7%. Cancers with 3.4% and diabetes with 0.2% were the other contributors.

The prevalence of hypertension ranges from 10% to 15% amongst the adult population in urban areas according to WHO. The International Diabetes Federation estimates that there are about 32.7 million diabetics in the country. A more recent WHO estimate puts it at 28.7 million. Indians seem to have a genetic predisposition towards diabetes.

This becomes manifest on exposure to richer diet and consequent increase in body weight. This is perhaps also borne out by the temporal trends in diabetes prevalence in India.

EXECUTIVE SUMMARY:

Goals

There is an urgent need to increase the proportion of public health spending and creation of infrastructure by the government. The urban population is close to 33% of the nation’s total population and is increasing rapidly, in turn adding to the burgeoning number of NCD patients. Also equally important, is to educate general public about fitness and healthy living practices.

The way forward for both the Government and citizens is to acknowledge the growing epidemics of Diabetes, obesity and cardiovascular diseases. The increasing number of gymnasiums and fitness centres in cities has been a very good sign in the last decade, but the fact is that most are out of reach for the common man due to prohibitive membership fees or different schedules.

Solution:

One solution to this chronic problem is the installation of outdoor fitness equipment in public areas such as parks and grounds for the general public to use. A facility that is always open and helps people gain benefits of fresh air while they are working out.

Project Outline:

We, Koochie Play Systems, identified this gap in the health system. We have been involved in the design and manufacturing of world class outdoor playground systems and safety flooring for the past decade. We are the only company in India to hold international safety certifications for outdoor playground systems and our products have been tested in France, Australia, Taiwan etc.

We have developed KooFIT – a range of outdoor fitness equipment that can be installed in public parks, residential complexes, resorts, beaches – any place where there is about 450 sq Y of space. Our equipment have the latest DIN 79000-2012 certification, ensuring that the people get the benefits of best and lasting equipment.

The equipment is of low impact, which means they are based on body weight resistance – one’s own body weight is used as resistance. The open air gyms ensure the benefits of fresh air and are safe for people of all ages who are looking to boost their health and fitness.

KooFIT exercise equipment has been designed and developed by sports and exercise professionals to provide strength, cardiovascular, flexibility as well as balance & co-ordination training for all the major muscle groups and for all ages and abilities. The use of this equipment makes exercise available to all while encouraging the use of green spaces, healthier living, social interaction and fitness.

This is the next step for public fitness in our country, and is aimed at improving the health and well being of the general public. This new outdoor gym equipment gives people the opportunity to get their does of regular exercise in the fresh air, using equipment that can be located in public spaces such as parks, grounds and beaches. When people first decide to make a difference with their physical fitness, they go for a walk, and to have these fitness pieces beside a path that they happen to be walking by, people are a lot more prone to get on them and do a little bit of exercise. Increasing health and fitness is an important factor in improving quality of life. It is also the focus of current key government initiatives. We can soon hope to see accessible exercise equipment appearing in open spaces such as our parks, helping differing ages and abili/es to take some regular physical exercise.

The safety requirements for the permanent installation of outdoor fitness and exercise equipment are addressed by KooFIT. In a similar manner to playground equipment, exercise equipment is installed in unsupervised, freely accessible and public locations and requires stringent safety measures to enable its safe usage.

To view our range of outdoor fitness please click http://koochieplay.com/outdoor-fitness-equipment/