#keynotewomen

Ideas aren’t gender neutral. they are male or female...because men and women ideate and create differently. Marketers need to tap both types of ideas and ensure there’s an equal amount of both types of idea in their idea pool so they have the option of picking the best idea each time! I had a pleasure of discussing this live on air this morning for the business segment of #cna938 with awesome Presenters Wui Lynn and Stanley Leong #mediacorp #femaleidea #keynotewomen #webershandwick #cmggroup # #changeforgood #futureofmarketing #innovation2019 #futurethinking #ipg #futureproofing #diversity #inclusivity https://www.instagram.com/p/B38z6YbH1Bt/?igshid=1ka5elrajiw8x