Real Estate Business Planning - Triggering ideas and time blocking
For real estate agents
The discovery of new business is the difficult for any agent, especially a new agent, while experienced agents understand that new leads are the ice cream of the RE business. Learn to turn time into leads by time-blocking for new business activities. Beginning a new career in real estate, or plan to revamp this year’s business approach, either way, This is a perfect time to put together the plan. By taking this last quarter to reflect on a year's successes or shortcomings, is sure to provide benefiting information that is vital to business planning. So take a look back - Go ahead it won't hurt (maybe a little). Looking things over is empowering. Let the ideas flow.
5 Put a great plan together
01 Rearview Mirror – Analyse all of the sources of sales, clients, leads, passive activities, and aggressive actions that provided commissions and exposure this year. Before putting pen to paper, ask a few questions.
Where did my business come from this year?
Did I receive company leads?
How many sales were from the sign or repeat customers?
What were the sources of unexpected referral business?
Did I use my company tools to save marketing dollars?
These questions will help you reflect and come up with a strategy. The steps of asking yourself questions saves time and provides clarity for moving on to success. Here is a good book recommendation.
Atomic Habits is an excellent book by James clear to read this month. Easily found on Amazon.
02 Research - Luckily, real estate agents have access to accurate, up-to-date MLS sales data that provides an array of useful information. Successful agents know it’s essential to understand the pool of sales talent in their targeted areas. Vetting out the company, or agents who dominate a market or even a specific neighborhood helps to make wise marketing and planning choices for farming and Geo-mailing. Looking to consider a broader range of statistics, look no further than the National Association of Realtors, where accurate US home sales data is readily available. These useful reports include anything from Housing Statistics and Affordability to Pending Sales in 2019 plus so much more.
03 Define The Supporters - Consider your familiarity ques to determine a targeted sphere of influence. These lead sources are great for biz planning, and plant the seeds for database growing. Sometimes familiar places or people easily overlooked; for instance, agents who need talented assistance in the office for support and back up. Providing support to lead agents can prove value and equal RE income. Also, consider these five areas of database fillers for next year’s marketing plans.
Find the support - closest to home, and add those people can relate to your business quickly.
Tackle the people fear - Friends & family are tricky, approach this group at an angle, by taking every opportunity to speak positively about the career of RE. I call this group YOUR 'Glad-Handler' group - Why? Because they get all your FREE Stuff.
Connect with people - who know the glad handlers. Sometimes even better than the friends & family group because they cost nothing,
New Business – All new business is from leads, luck, open houses, church, school, community network, well-placed ads, and spouses' job.
04 Ask for a Report Card - It can provide a valuable perspective for a new year of business planning. Ask a friend to grade YOUR real estate performance from the consumer’s perspective.
05 Time Blocking - Look at the marketing dollars, and income needs to be projected in the business plan, then describe the perfect real estate day. That day most likely includes a closing or two! Am I right? Agents who devote energy to the days that do not include other distractions will start filling time with income-producing actions. Make it a plan and time blick like it's the “Golden Rule”.
