KardiKepha is a high street label that target very trendy, young and adventurous crowd.
Kepha Maina is more high fashion,exclusive and mature,a fine blend. The clip is an introductory/promotional video,first in a series that will run till the end of the year.
Its sole purpose is to give a glimpse to the world what They are creating, unveiling the elements mood and inspirations that make up kepha maina, more than the outfits
The videos is composed of still photos taken at rapid speed,inspired by the 1920s/30s silent movies that I find genius and timeless but more importantly signify a starting point. They used shadows and black outlines to give an effect of unveiling,coming to light,an introduction The team creative direction; Kepha Maina model;Jenny Muigai photographer;Dan Muchini of Golden Mojo make up;Stanley Polycap In other news,KardiKepha is releasing its first collection in october. it is basically a holiday collection inspired by (nearly) extinct tribes of north Africa.
