I'm pissed off with the latest Lego campaign "Ready for Girls".
And don't get me wrong. As a girl who, in her childhood, preferred to play football, play with toy cars, dinosaurs, climb trees, collect earthworms, snails, etc., and bring them home - I am proud that stereotypes that girls aren't allowed to play with certain things are slowly breaking down.
Another thing pisses me off about "Ready for girls" - it's an equality campaign, but it's not equality, 'cause they totally ignored the boys. While a mother who buys her daughter a car or a DIY kit in a store will not be treated as a freak, the same mother who buys her son a doll - will be treaten that she is probably abnormal or wants to raise her son to be homo or slouch. It is boys who have a bigger problem with stereotypes. They are told that it's not male to cry or admit fear. That boys are not allowed to play with dolls. To skip on a skipping rope. Playing "home". Attend imaginary tea parties. They shouldn't like flower theme or pink in general. In my opinion - all of that is unfair.
It's true that women are worse treaten in adulthood - but boys are putting into stupid stereotypes at the very start.
So if Lego is doing an equality campaign - LET IT DO IT WELL. Equality for everyone, damn it!
I'm waiting for the second part of the "Ready for boys" campaign and I will be very angry if it does not arise.