#jon umstead

Should businesses invest in research and what type of return should you expect? Dr. Christa Ward, a Qualitative Researcher and instructor at Texas State University, joins Jon to explain the value of research.

How important are books and what lessons can be learned from "Good to Great?" Jon and Mike Smith, CPA, explore the book and its wisdom.

Do you need a coach for your business? How can you unlock your full potential? Charlotte Anderson, founder of Transformation Keys, join Jon to answer these questions.

What is a business identity consultant and should small businesses use them? Joseph Lewin from The Business Identity Company joins Jon to explain the importance of knowing your customers.

This is the pilot for our new show on TrueChat Inc. Business is ART. This show will be hosted by Jon Umstead for the rest of the episodes but this episode is a meet the host interview with Business Consultant Jon Umstead. Find out about his book Business is ART and his start in business as a whole. This is the first episode of BIA which is a re-run of the original interview with Jon. If you haven't listened it is a good one.

There are many reasons to consider writing a book for business purposes...not necessarily a business book but a book for the purposes of your business. Jon's guest, and publisher, Chris Labonte of Figure.1 Publishing was on hand to talk about it on this episode of Business is ART.