#j. lyons

Who Remembers Primo, the Premium Tea Bear?

Dum-dum dumde-dumde-dum dum dummmmm, Gives you a sparkle, Premium Tea!

Back in the 1960s, J. Lyons and Company offered Premium Tea as on of its brands – and a Primo Bear children’s comic, featuring the work of Sunday Times and LWT artist John Tribe.

The comic was just part of a branding campaign used to promote the company’s Premium Tea, the title promoted as “the magazine for boys and girls and…