#ixdd2019

Problem Statement:

By 2030, 12.5% percentage of Indian population will be 60 years or older and by 2050, one fifth of the country will be aged. So, we need to start planning for the demographic transistions especially in terms of health, income as well as social and psycological aspects faced by them. A more worrying fact is that 10% of them are living alone and the number has been raising over the past decades.

On the other hand, working parents find it hard to take care of their kids who are less than 5 years old. They have to trust them to a daycare where the ratio of staff to child is very low but with high cost. Other difficulties would include lack of qualified teachers and lack of nutricious food. Also, the children are not getting enough attention to grow and explore. There is also raising concerns of security and trust.

Proposed System:

We propose a interaction between these two extreme demographic groups which would complement and add value to each other. In this system, the daycare would be run by qualified elderly people. This would help increase the status of the elderly by improving their income security, health and work force participation. All the environment would be more safe with high number of people watching over them. The kids will also have a better monitoring and will be safe. This helps building a trusted and reliable environment between elderly, kids and parents.

Features:

More attention to each kids because of high care taker to kid ratio

Giving responsibility and a purpose to the elderly to engage them

Building a trusted and safe community for children to grow

Increase the status and perception of elderly in the society by providing economic stability

Children learning from the experiences of the elderly people provides a stablity of cultural continuation

Why will this work?

On a fundamental level elderly and children share some common characteristics which would make it easy for them to get connected with each other. Also, the elderly would be more patient towards the children and have atmost attention as they don’t have much other responsibilities. The cost spent for the daycare will be reduced for the parents. This creates a win-win situation for all stakeholders involved in this system.

The process:

In order to come up with a design solution according to our brief, we have followed the phases of a design sprint; rapidly solving problems through designing, prototyping, and testing ideas.

Through the process of brainstorming, discovered that the problem of fake news and fake information in the global digital space is a significant problem facing our changing society. 

Thus, we came up with a problem statement as follows: 

“In the age of digitalization, people are sharing personal information unknowingly over applications and websites. This Data is being collected and used to manipulate people based on their emotional and social needs.”

Once we settled on the problem statement, the course of action became clear. We quickly were able to do secondary research to gain a deeper understanding of the problem, then do primary research involving user interviews. From here we were able to construct our user journey before ux intervention, and this allowed us to discover the pain points facing the user.

We crafted a Design Statement as follows:

“To build a trustworthy, easy-to-use, system that will categorize web content according to the authenticity of the information shared.”

The Solution

A Plugin for web and mobile browser, that will let users know what is the amount of truth in each piece of news that is shared with them and that they share.  When news links are shared in social media communities, These posts will be automatically labeled with an indicator showing how authentic the information is, ie. whether or not the link has been verified by multiple trusted news sources.

Information Architecture was developed based on card sorting. We structured user needs according to priority and our design goals:

To verify the data they get before sharing

To flag suspicious content

 Design goals:

Build trust among the users

Ease of use

Simple

Intuitive

On this basis, we drew up rough paper prototypes of our two interfaces; in-app and out-of-app.

Two interfaces were developed, 

Outside the app; a plugin, where users can quickly select, and search for the verification of information that they are doubtful of. The interface is meant to seamlessly integrate with the existing infrastructure of other social media apps.

Floating Action Button is used to integrate the fact check app when the user is using an application or a browser in which they are getting information. The can quickly select the information they require and verify immediately.

Inside the app; where users can search for verification directly by keyword or by URL, flag down questionable content, submit queries or discover trustworthy content from our partners in the news media.

Two indicators are used along with indicators to signify the level of truth an article has:

Authenticity bar

Virality bar

They can also view statistics of previous searches, discover debunked news and know about the news partners of the application.

The bus services in most cities are the most well-spread mode of public transport. Apart from being economical they also reduce the number of private vehicles by being an alternative, and in turn are more environment friendly.

Then why are more people not using them? Why do people prefer private services, even as they are more expensive and their reliability questionable?

The Brief: To design an Effective method for independently using the public transport (buses) that considers the ease of boarding the correct bus and paying conveniently for the service availed.

There are solutions to these issues, like human attendants or fixed-denomination cash payments, but why have they not found widespread use? Many of these are hacks rather than actual solutions.

Rahi is a unified system for payment and navigation, designed to be easy to use and with a short learning curve.

Use the kiosk to know which route to take and which bus to board, carry your Rahi e-pass, and simply enter the bus. The scanner in the doorways of the bus will auto-record your boarding and de-boarding, and deduct the ticket amount from your e-pass.

If you prefer a ticket, you can buy one either at the kiosk or from the bus attendant. This ticket is valid till your final stop and carries information to guide you. In case of a bus switch, it also has information for the next stage in the journey.

The Rahi mobile app works on the same system as the interface, allowing you to recharge your card, buy tickets, and navigate through the system. The app is also connected to the bus system, notifying you in time before your destination arrives.

Paperless travel, user-friendly navigation, and a holistic approach to the way people travel: Rahi aims to be a system that makes public transport easier, reliable and trustworthy; for a more sustainable future.

We started brainstroming at 12.00 and started mindmaping the sectors and  issues in the Indian context. We also analysed the factors and challenges which determine the users trust on a service or system.

After brainstroming through various sectors, we chose 4 areas to dive deep into viz. transport, health, networking and money management.

We shortlisted 3 ideas, which we thought are relevant in current socio-cultural scenario in india. First one, a platform to share experiences based on a location and searching for like minded people with same interest around. Another a system to bring elderly people to the the mainstream by giving them the responsibilty of taking care of younger generation and incentivising their effort - this will create a demographic transition by adding value to all groups of people. Last one is a  micro-journalism platform to get unbiased local news. We explored the potential and setbacks of  all three ideas and decided to go with elderly run daycare concept.

We beilve, this concept have the ability to make huge impact in various demograhics of the society. Making elderly responsible for the children daycare will improve their lifes along with improvement of quality of daycare experience and service children get. Our thought comes from the fact that elder people are sidelined and percieved as weak and backward. Idea of putting their experience and time to good use will bring them back to work force participation will improve thier status of life and morale. This is also help to change youngesters perception towards them. We worked on the details of the service and thought of many scenarios both positive and negative.