#itsmiths

Our experienced SEM team provides top-to-bottom in-house management of your PPC campaigns. ITSmiths experts have years of experience managing successful campaigns in various industries, helping companies turn wasteful ad spend into sustained profitability. Your account manager and PPC specialist create the perfect team of strategy and implementation to ensure your campaign’s success.

Our Google Shopping Ads Services

Google Merchant Center management

Product feed generation, management, & optimization

Manual bidding optimization for devices, demographics, keywords, & more

Negative keyword management

Accurate conversion tracking

Investing on right medium to reach your target audience can never let your down rather remarkably pay back and make you good profits.

Who does not use Google to search for information, almost entire world. Evidently  Google Ads is one of the most useful platforms in digital marketing purposes. In fact, Google ads is one of the most productive approach of paid online advertising. It is indispensable platforms for digital advertisers. Google ads begins its journey in year 2000 as Google AdWords and has been evolving since then in passing months and has become increasingly popular among businesses across all industries.

What is Google Ads?

Google Ads is a paid advertising service provided by Google. Google Ads is the most powerful advertising platform to drive more leads & increase sales. Services come in the category of pay-per-click digital marketing. Here advertisers propose to display brief advertisements, service offerings, product listings, or videos to web users. Ads can be shown both in the results of search engine and on non-search websites, mobile apps, and videos associated with Google.

Advantages-

Google is the most trusted and majorly used among public So putting your business ads on it will reach to great number of people.

Google Ads is an effective way to draw qualified traffic, or good-value customers, to your business while they’re searching for products and services related to your products and services.

Google advertising is low cost compared to other kinds of marketing.

You can boost your website traffic, receive more phone calls, and increase your in-store visits.

No minimum charge limit for Ads, but later change the budget anytime you need.

Here’s why you should seriously consider taking full advantage of this platform.

Where is Google Ads displayed?

When you create the ad, you have to choose certain set of keywords services related to your products and services that will prompt your ad to show.

When internet users search something in Google if that sentence contain those keywords what you had chosen while creating your ads the ads will be shown up alongside or above search results. Thus Ads which appearing on the top of the page will get immediate visibility.

Pricing-

Pricing is decided depending upon the ads category. There are basically three types of Google ads.

-Search Network Campaigns (displayed on search results pages just includes text)

– Display Network Campaigns (displayed in websites and apps when user get in, includes text & Images)

-Video Campaigns (small ads displayed in YouTube videos)

You have full control over the cost. You are only need to pay when your  customers take action, like when they click your ad to visit your website or call your business. Google also sends you reports to track the performance of your ad. Factors like kind of business, Size, Competitions, Google search network matters in cost if an ads

Why Google ads are important in digital marketing?

It is a necessary step in online marketing because its suitable for any size of company moreover through Google Ads you focus on the people who want to buy your products or services are sent to your websites through this platform. And there is no third party involvement, so there is complete transparency in the marketing procedure, you yourself can measure the success of your ad campaign.

You do not need to go anywhere else as ITSmiths is the Best Google Ads Services Provider. Our team of pay-per-click (PPC) experts will get the most out of your campaign by combining PPC management, optimization, and analytics to drive intelligent and predictable growth. Our experts have years of experience managing successful campaigns in various industries, helping companies turn wasteful ad spend into sustained profitability. We’ll help you stay on top of the game.

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Web applications are computer software accessed through a web browser with all interactive elements. Gmail, Facebook, Webmail, Twitter, etc. are all web application that is built for user engagement. Web app performs a wide range of functionality. These are hosted on remote web servers.

Why Need A Web App?

Web applications offer many advantages. They empower the businesses as web apps are internet based applications so these are easily accessible through every devices like mobiles, tabs, etc. So clearly if your brand has a web app you have more reach to customers than your competitor who has not.

Developers do not need to care about platform specifications as web app does not need to get installed where user wants to use it.

Quick Restoration is one of the best pros of web based programs. Just need to remember login credentials, any human mistake or system damages does not impact the information on web based software. So it gives higher level of security.

Needs very low maintenance requirements as there is no need to be downloading since they are accessed through a network.

How A Web Applications works?

Step 1 – Using internet, end user will send a request of accessing the application to the web     server from his web browser.

Step 2 – After receiving the request from end user, web server will forwards the request to the web application server.

Step 3  – An application server’s fundamental job is to generates dynamic content. App Server have components and features to support Application level services such as Connection Pooling, Object Pooling, Transaction Support, Messaging services etc. Application server process the user’s request and with the use of databases produce results of the requested data and send it back to web server.

Step 4 – The web server then responds back to the client and the requested information is displayed to the user.

How to Build a Web App?

Idea Generation & Market Research– Idea is about the kind of application you want to build. It may or may not be the toughest part depending upon person to person.

Finding the right idea can be difficult because there is heavy competition in every industry. You shouldn’t hurry at this instead take time, do proper research, attend seminars and discussions about the problems and needs of the society as after all you want our would-be-product to serve best in the society. It’s important to dive deep into the market. You can take help of social networking sites to connect to people to find out better what is going on the market.

Documenting the Idea- Once you are sure with idea, it’s time to dive deeper into the process. Here you need to make a list of all features and functionality, everything you want your app to do. Document the information keeping the fact in mind that the developer will use this as reference to build the software.

Designing the interface- Make a prototype of your web application by sketching out the user  interface. User Interface deals with the way app looks and user experience deals with the way app communicate with the user. Things like color, transitions, graphics, images, shapes, effects, etc., are added here. Always consider navigation, forms other controls for sketching out the interface. Use the  Moscow method, for instance:

Must have components

Should have components

Could have components

Won’t have components

This will help a lot in narrowing things down moving ahead to developing project into reality.

Commencing the project –   This stage has bigger technical aspect. This includes the making up  of app’s front end and back end. Client programming languages and server programming languages are used achieve the goal.

Front-end includes designing the visual part of app currently done by  making use of JavaScript, HTML5, and CSS