#it managers

Unlocking the Future: The Business Case for AI Automation in IT Support Most IT support teams spend countless hours on repetitive tasks that drain resources and stall progress. AI automation changes this by handling routine operations without pause, freeing your team to focus on strategic priorities. In this post, you’ll see how Y12.AI’s AI agents can improve service quality, reduce costs, and…

In B2B marketing, many companies start with demand generation—casting a wide net to build brand awareness and attract as many leads as possible. But as organizations grow, they often realize that not all leads are created equal. That’s where Account-Based Marketing (ABM) comes in: a highly targeted approach designed to maximize ROI by focusing resources on high-value accounts.

So how do you know when it’s time to make the shift?

🔍 𝐒𝐢𝐠𝐧𝐬 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐬𝐡𝐢𝐟𝐭 𝐭𝐨 𝐀𝐁𝐌:

✅ You’re Chasing Volume, Not Value If your pipeline is full of leads but few are converting into profitable deals, it’s a sign that quantity-based demand gen has reached its limits. ABM ensures your efforts target accounts that align with your Ideal Customer Profile (ICP).

✅ Sales & Marketing Are Out of Sync When sales teams complain that marketing is handing them “unqualified leads,” ABM bridges the gap by aligning both teams around the same high-value accounts and shared goals.

✅ Your Product/Service Has a High Price Point If you’re selling enterprise software, financial services, or complex solutions with long buying cycles, ABM is far more efficient than broad lead-gen campaigns.

✅ Multiple Stakeholders Influence Deals Demand gen often struggles to nurture buying committees. ABM tailors messaging to each stakeholder—from IT managers to C-suite executives—ensuring alignment across the decision chain.

✅ You’re Ready for Precision & Personalization Once your brand has solid awareness, it’s time to move from broad reach to laser-focused engagement—personalized campaigns for accounts that truly move the revenue needle.

📌 𝐓𝐡𝐞 𝐁𝐢𝐠 𝐏𝐢𝐜𝐭𝐮𝐫𝐞: The shift from demand generation to ABM isn’t about abandoning one for the other—it’s about evolution. Demand gen builds awareness and a broad funnel, while ABM narrows the focus for maximum ROI. The sweet spot comes when you stop chasing “more leads” and start investing in better leads that drive long-term growth.

This is a scenerio were enterprise users feel the IT-provided tools do not fit their needs.

What is Shadow IT? This is a scenerio were enterprise users feel the IT-provided tools do not fit their needs, and they likely download their favourite consumer app which supports their scenarios. Although this process allows for users to get started quickly, it leads to a frustrating user experience across the organization with multiple logins, difficulty sharing, and no single place to view…

Daily Download Wednesday May 1, 2019

Help Me Understand AVWeek 381: Cory Schaeffer, Phill Cordell, Shaun Robinson and Peter Herr join host Tim Albright talking about conversing with your IT department. Cory Schaeffer starts off talking about the value of asking questions and learning to speak IT. Host: Tim Albright

Guests:

Cory Schaeffer – QSC

Phil Cordell – M3 Technology

Shaun Robinson – Harman

Peter Herr – Shure

Links to…

Mobile devices in general and smartphones in particular have become must have thing for the people. Importantly, it has become essential tool of the trade for the business across the globe.  They offer tremendous benefits to the work but also bring huge challenges in the business world. In-fact using smartphones can enhance productivity, help to deliver better customer services, and ensure continuous communications. There is another side to the picture when it comes to mobility. There is a huge debate on the issue of corporate owned vs bring your own devices.COPE model is categorized better alternative to BYOD, enterprises buy wireless devices for their employee under the COPE, contrary to the Bring Your Owned Devices to work under the BYOD model. However, there is ongoing debate on COPE vs BYOD over the arena of enterprise mobility management.here are some of the key features of the COPE model. 

1.       Better Control over the Devices

Under the COPE model, enterprises are able to better control the devices as the devices originally belong to the company. However, It also provides some degree of freedom to the employee over the device usage with its personally enabled features. It offers freedom to the employee in selecting devices, services, and apps with certain terms and condition predefined by IT department. The COPE model is widely accepted and growing phenomena of the enterprise mobility ecosystem. 

2.       Secure Data and Simplify Device Management

The COPE model secures enterprise valuable data and simplifies the device management. IT managers creates space for personal usage under the COPE model and it doesn’t conflict with the enterprise data. It is way easier for IT department to manage devices owned by the company versus the employee owned equipment. Under the COPE model enterprise can enjoy convenience and simplification of overall process of mobile device management. 

3.       Compliance with the Legal Policies

It is important to understand that complying with the legal requirements is mandatory for the enterprises. For instance, according to GDPR, the data controller must be in control of data at all times, it seems to be impossible under BYOD model as the enterprises do not own the devices, so how they can control the data on the device owned by someone else. It is easy to comply with the legal policies and procedures under the COPE model.  

4.       Helps to Comply with Data Storage Policy and eliminates Security                Concerts

Under the BYOD model, it has become hard to comply with the data storage policy. The GDPR states that save as little personal data as possible, whereas under the BYOD model there is continuous danger of employees’ personal data storage as the devices belong to them. On the other hand, COPE model ensures limited personal data storage. The employee data is also considered sensitive, however, the BYOD model leaves a room open for the data violations. Contrary to the BYOD, the COPE model helps to ensure data safety and protect privacy of the employees. The COPE model enables IT department to better protect and monitor devices, because it belongs to the enterprises. It helps to eliminates major security concerns.

5.       Eliminates Compatibility Challenges

Under the COPE model, enterprises can be choosing the operating system that best suits with their specific company needs, contrary to the BYOD model where the employee has multiple operating systems and carriers. 

6.       Identification of Technology Upgrades

Under the cope model, IT departments can keep their devices updated as per need basis. The IT departments clearly knows that when the technology upgrade is inevitable. It helps to fulfill the technology upgrade needs of the employee at different level of the company. 

7.       All Time Access to the Devices 

Under the COPE model, the IT department can have the 24/7 access to the devices and transfer of important information can be ensured anytime and anywhere basis. 

8.       Complete Control over the Device Repairs

Under the COPE model, if there is any problem to the device functionality, the company itself responsible to resolve the issue, contrary to the BYOD model where the employee themselves are responsible to repair their devices. The quick fix repair services leave enterprise sensitive and valuable data to the huge risks.      

Conclusion 

When it comes to being a boss, there are plenty of scary statistics out there–especially for CIOs. Nearly three out of 10 large IT projects fail. And the average cost overrun on IT projects is 27%, with one out of six IT projects having cost overruns of 200%. To get to the root of the causes behind these and other leadership issues, APQC has released a survey that lists the biggest challenges within six key management categories: process, performance, change, quality, project, and financial. As for the top challenges faced within those categories? The list includes employee and leadership engagement, benchmark identification, success measurement and performance delivery. If CIOs are to ascend as strategic leaders–as opposed to those who simply oversee tech maintenance–they must carefully examine each challenge and come up with an effective response. APQC is a member-based nonprofit group which helps organizations improve productivity and quality through business benchmarking, best practices and knowledge management. More than 300 business executives took part in the research.

Written by Dennis McCafferty. To read the full article, click here. For more information on operations and information technology management, please visit us at www.rowhousellc.com and follow us everywhere @rowhousellc.