#ipmawards

Congratulations to all winners at The IPM Awards last week, glad to see some of my favourite people on the list.  Next up the COGs!

I’m racking my brains deciding which of our projects to submit this year, last year we got the golden gong so I’ve got to try and top it which isn’t easy.  The trouble is that in simple terms we pack parcels for a living! It’s not sexy, it’s not necessarily creative but it is essential.  Even so it’s hard to submit one single entry that will spark the enthusiasm of the judging panel.

Awards are a funny thing. They are so personal to the entrant. If they are good enough to be entered then they must be your best work and so they contain a part of you and your team. If the submission doesn’t engage the judges then it won’t win, regardless of how you and your client felt about it, and whether or not it was a success. But awards are such a great accolade. They boost your ego, they are a little shiny symbol of your success and show that a group of people who may not even know you have been impressed by your work. You’ve achieved your goal, you’ve won.

But do we really need them to feel appreciated?

We have dozens of jobs that come in and go out every day of every week, all year round.  Thankfully we don’t have to do big and expensive pitches for the work, we get a brief, shop for the best suppliers, produce the best quote we can, get the best people on the job and crack on and once a year, right about now, we start to think about getting an award.  The thing is, we treat every job as a potential submission for an award, and whether it makes an interesting read for a judging panel is another matter.  I’m certainly going to submit an entry into the handling and fulfilment category, I’ll try and make it as interesting as possible (as a judge on the IPM Awards I know there are lots of submissions to read), but if we’re not as worthy this year I think I’ll still be happy.  We’re very lucky and eternally grateful that we have a very loyal client base who continue to come to us for their handling needs and I don’t think that is down to our awards.

My client Lauren gave us the best award when she said to me this morning,

“I cannot recommend you highly enough, I have no worries about anything you do for us”.  

With comments like that, I think we’ve already won!

So, if you would like to work with a team that take away all your worries, that you would happily recommend to your peers and who treat every activity as a winner then look no further.  All you have to do is give me a call on 0161 339 5132 or drop me a line to [email protected].  

I look forward to hearing from you and hope that next year’s submission is one of your promotions.

Take care,

The Hilton, London, 14th June.  Mean anything to you?  Of course, The Awards 2016 will be taking place this week!  Eagerly awaited by many, the awards ceremony, spanning 40 years, we feel is always well-deserved recognition and a great opportunity to celebrate your creativity and effectiveness of promotional marketing campaigns ran by you clever people.  If you’re attending this year, be careful not to bite those nails (especially you ladies)… and get ready to glam up!!

Of course it’s not all about WHO wears the best outfit (it is great to put on that posh outfit, though!), it’s all about WHAT runs the best. Everyone’s a worthy winner so no matter what the outcome, BE PROUD!

Selby Marketing Services is proud – to be one of a few proud sponsors of this year’s ceremony.  Our very own Julie Selby will be appearing on stage to present the award for best On-Pack Promotion, which as a Handling & Fulfilment provider, is something we feel immensely privileged to do.  Good luck, all!

Speaking of presentation, fulfilment isn’t all about stuffing things in envelopes, cardboard boxes, etc., you know – no, it’s SO much more!  It’s all about those extra special finishing touches too.  After many years in the industry, we’ve obviously got the presentation of that whole cardboard thing sussed, but did you know we’re also pretty good at the more intricate jobs too.  We’ve worked on some amazing presentation packs where no expense has been spared and what’s more, delivered them with perfect execution.

Why not tap into our knowledge on packaging too?  With a long list of suppliers, we’re confident we can source the right packaging at the right price.

Well, if you’ve been short-listed, good luck once more – do feel free to have a chat with Julie on the night too, she’d love to say “hello”.  Of course, do feel free to call on 0161 339 5132 if we can help with any projects you may have too.