#iphone bends

Technology

Anger as owners of iPhone 6 claim gadgets 'bend' in their pockets

Apple's new iPhone 6 Plus may bend substantially if put into a tight pocket for a prolonged period of time, some users claim. A record 10 million units of the model and the smaller iPhone 6 were sold within two days of the Friday launch, but some users have complained that their device is more fragile than they expected. One user, Nelson Cardoz, posted a photograph of a misshapen phone on Twitter with the message: "The iPhone 6 could bend in your pocket! Haha, love you Apple." He said he contacted Apple, which offered to replace his device.

I think initially they should acknowledge the situation. Then the second step will be to take action by providing cases or replacements.

Jasdeep Badyal, analyst from telecoms consultancy CCS Insight

A YouTube channel called Unbox Therapy uploaded a video of a man using a tight grip to bend the phone out of shape. The bend appears to occur just below the side-mounted volume buttons. However, website Cult Of Mac said some users reported similar complaints about the iPhone 5s, as well as Sony, Samsung, BlackBerry and HTC smartphones. On Monday Apple chief executive Tim Cook said the iPhone 6 and 6 Plus launch was its "best ever", and had "shattered" all previous sales records. Apple has so far not commented on the "bendy" issue.

This is not an issue that Apple - or other phone companies - need to be compelled to respond to or fix. If anything this is a reflection of how people have started to use devices beyond what they were designed for.