#intialideas

Initially I had no ideas, compared to the first brief I was overwhelmed since this topic has been done so many times and there are many obvious choices to go such as beer bottles, pub and car. It took me a while to begin brainstorming since I could only think of the obvious ideas so I stayed away from the idea generation to distract myself, which could steer me away from obvious ideas and come up with more creative ideas.

I looked at the following ideas:

Tools Used to Convict

This idea was to use the tools used to convict the drink driver and use them somehow to display information about drink driving such as how close you are to the legal alcohol limit, measure the extent of a fine and jail time.

Effect of Alcohol on Driving

I looked at the main effects of drink driving to see if it could incorporate into the outcome, an example of this could be distorted vision where the outcome could be blurred or glitched.

Possible Methods of Outcome

Here I looked at possible methods of outcome, for example I used to make anamorphic illusions and I had an idea of incorporating it into the project by using a projection of text which is distorted which can be used to represent how a drunk driver sees.

Looking at Different Perspectives

This was the idea of looking at other people’s perspective of drink driving and anything related to drink driving. An example of this could be the prosecution side of things, where the law is involved and what is the process of prosecution such as involving solicitors, court, the jury and the result.

The Victim

This idea was to look at this from the perspective of the victim and what they must endure during this process I had the idea of flipping the situation from the guilty person and the victim, this is the identity parade where the guilty picks his victim and not the victim picking the guilty.