#internal link

          Internal links have the same effect with external links. The difference, the website owner can control 100% the amount, location, and structure. Building internal links means building website structure. And to build a strong structure is not enough just to rely on 'related posts' and links in the navigation menu. There are techniques to make your website more robust. Many websites, especially blogs and online stores rely solely on related posts that are created automatically to build internal links. This way is not good enough to build website structure. Since links in related posts are automatically created by the system, you have no power to determine which pages are most important on your website. With related posts, all content becomes the same level. No content is considered important, no content is supported. This is because one page links other pages without the same quantity. If you only use related posts, it means you just rely on backlinks to determine the priority page. Visitors are also less likely to visit pages in related posts than that manually created internal links.

           Internal Link is a link from one-page website or blog to another page on the same website or blog, where the contents are still related to the word we want to link it. Example: in words "Definition of SEO" we give Link to the article or page on our website or blog that we have created with the title Definition of SEO. This is one way to help Google crawlers navigate our pages. By creating internal links, you've helped search engines to explore your site easily and quickly. Posting a lot of content with internal links will certainly be better than letting the post page have no links to your other post pages. Creating internal links to other pages with relevant keywords is a very effective way to increase the SEO value of your posts. This will help the Search Engine to understand the content of your website as a whole.

SEO không chỉ là một cuộc đua leo hạng trên Google mà còn là một nghệ thuật cân bằng giữa nội dung chất lượng, chiến lược thông minh và kỹ thuật tối ưu. Tuy nhiên, ngay cả những chuyên gia dày dặn kinh nghiệm cũng có thể vướng phải những sai lầm làm cản trở thành công của họ. Bạn có đang vô tình “dẫm phải” những lỗi này không? Trong bài viết này, AZ Việt sẽ tiết lộ 14 sai lầm phổ biến nhất mà…

Yes, it’s possible. But it’s not a good idea.

When you publish the same article on different sites, it will diminish its value.

Google will not know which one is the authoritative article, so it will stand little chance of being indexed.

A better idea is to use links between your articles. If you write about fruit in one article, add a dofollow link to your other article about vegetables.

It’s the same as how a blogger uses internal links between blog posts.

When you have published ten or twenty articles, your links between them will help you get more readers.

Internal linking is a fundamental aspect of search engine optimization (SEO) for any online store built on the Magento 2 platform. Properly utilizing internal links not only enhances user experience but also plays a significant role in improving the visibility and ranking of your e-commerce website on search engine results pages (SERPs). In this article, we'll delve into the importance of internal Links for SEO in Magento 2 and provide actionable insights to optimize your online store's internal linking structure.

Understanding Internal Links and Their Significance

Internal links are hyperlinks that connect different pages within the same domain. They help visitors navigate your website, guiding them from one page to another seamlessly. Additionally, internal links aid search engines in discovering and indexing content on your site, making it easier for them to understand the hierarchy and relevance of your pages.

From an SEO perspective, internal links are valuable because they distribute the authority and ranking power among your web pages. When you link from a high-authority page to another page on your site, you're essentially passing on some of that authority, helping the linked page to rank better in search results.

Best Practices for Internal Links in Magento 2

Create a Logical Structure: Design a clear and hierarchical site structure. Group related content together and ensure that your internal linking follows a logical flow. This makes it easier for both users and search engines to navigate through your site.

Use Descriptive Anchor Text: The anchor text of your internal links should be descriptive and relevant to the linked page's content. Avoid generic phrases like "click here" and opt for keywords that indicate the topic of the linked page.

Prioritize Relevant Pages: Link related pages to each other. For instance, if you have a product page for a specific category, link to other products within the same category. This not only aids users in discovering more relevant content but also strengthens the topical relevance of your pages in the eyes of search engines.

Avoid Over-Optimization: While internal linking is important, avoid overloading your pages with excessive links. Keep the user experience in mind and aim for a natural and organic linking structure.

Utilize Breadcrumbs: Magento 2 provides built-in support for breadcrumbs, which are a type of navigational aid that shows users their location within your site's hierarchy. Breadcrumbs also serve as internal links, helping users and search engines understand the relationship between pages.

Regularly Audit and Update: As your website evolves, make it a practice to regularly audit your internal links. Remove broken or outdated links and ensure that your new content is appropriately linked to relevant existing pages.

Leverage Cross-Selling and Related Products: If you're running an e-commerce store on Magento 2, take advantage of cross-selling and related product sections. These sections not only enhance the user's shopping experience but also create additional internal linking opportunities.

Conclusion