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Market Challenges: A Need for Consultancies to Make Internal Alignment a KPI
In a competitive market where client demands constantly evolve, consultancies need more than talent and expertise Continue reading Market Challenges: A Need for Consultancies to Make Internal Alignment a KPI
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When we talk about being unmotivated, to go to the gym to make healthy food choices, write that screenplay, or repair the fence, what we really mean is usually that we have two sets of ideas or beliefs that are in conflict. I want to be thin, and I want to eat comfort foods like pizza. I want to be a great surfer, and I want to sit watching TV. These sets of incompatible thoughts can be really complex
The way to a brand's heart is through its people
It’s somewhat ironic that at the same time we’re seeing an explosion in communication technologies, many of today’s top brands are recognizing the differentiating power of people. Your brand is what your people do.
And while customers and prospects, employees and partners, no longer make a distinction between their digital and non-digital lives, they definitely make distinctions between brand experiences worth repeating and sharing and those that aren’t.
But aligning your people and partners to your brand and business ambitions is more important – and more difficult – than ever. We think it means organizations large and small need to focus their creative energy on delivering internal programs that are:
Purpose-driven
Creative & cut-through
Useful
Intuitive
Expertly delivered
If you’d like to hear more about how you can drive employee and customer engagement, differentiating customer experiences, and consistency across all your brand’s touchpoints check out our white paper on slideshare.
