Ever hear the phrase, work smarter not harder? We know marketers spend more hours than needed on tasks sometimes, causing delays in their to-do list. However, with the right data and the right tools, marketers can be unstoppable! Luckily, Google recently announced some major changes that’ll benefit marketing mavens everywhere at their Marketing Next conference. Here’s what you missed:

What are the updates?

New AdWords Experience (Search + Video + Display + Shopping)

Google Optimize integration with AdWords: Landing page report + test and tailor landing pages in minutes without tech help

Surveys 360 integration with AdWords

Improved planning workflow in DoubleClick Manager

What are our thoughts on these features?