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🛎️ You are going to test the prototypes with real users 🧍- so start with that user's persona and their goals 🎯
👉 Focus on a single persona --> expand later
👉 Describe the selected persona in detail
👉 Understand the persona Goals 🎯
👉 Keep the persona through the design and development process
🧍Personas are the foundation of the entire design and development process --> https://lnkd.in/emfxDZWm
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CX Trends Report 2022: Keeping up with changing customer expectations
The value of design lies in its ability to breathe life into the inanimate. It allows it to have a life beyond itself. A life that touches whoever comes in contact with it. It leaves a lasting impression. An impression that changes our expression for life.
This article has collated the advice and predictions of CX leaders to throw light on what they believe the future holds for organizations in this time of evolving customer behaviors and unprecedented shifts. Look out for-increasing investment in technologies designed to improve our experiences and earn our trust. Read more
