Unit 2 Marketing Processes and Planning Assignment Help
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Course/Unit InformationQualificationPearson BTEC Level 5 Higher National Diplomain BusinessUnit No and NameUnit 2 Marketing Processes and PlanningUnit CodeA/618/5033Validity DateMay 2023 to November 2023BatchOnsite BatchInstructor InformationNameTausif MullaEmail [email protected] Number+971 50 387 4778 Assignment InformationSchedule Code Full/ Part AssignmentFull AssignmentDate Assignment Issued21/11/2023Date Assignment Due16/12/2023
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Achievement Feedback SummaryAssessor’s NameTausif Mulla PassMeritDistinctionGrades AwardedLO1 Explain the role of marketing and how it interrelates with other business units of an organization.P1Explain the concept of marketing and marketing operations including the different areas and role of marketing.M1Analyse the role of marketing in the context of the marketing environment.D1Critically analyse the external and internal environment in which the marketing function operates.P1 Achieved / Not Achieved P2 Achieved / Not Achieved P2Explain how the marketing function relates to the wider organisational context.M2Analyse the significance of interrelationships between marketing and other functional units of an organisation.M1 Achieved / Not Achieved M2 Achieved / Not Achieved D1 Achieved / Not Achieved LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.P3Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives.M33 Review strategies and tactical approaches applied by organisations to demonstrate how business objectives can be achieved successfully.D2Evaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives.P3 Achieved / Not Achieved M3 Achieved / Not Achieved D2 Achieved / Not Achieved LO3 Produce a marketing plan for an organisation that meets marketing objectives.P4Develop a marketing plan that includes key elements of marketing planning for an organisation to achieve marketing objectives.M4Produce a detailed tactical marketing plan that integrates the extended marketing mix to achieve marketing objectives.D3 Produce a strategic marketing plan for an organisation that measures achievement of marketingobjectives within key performance metrics.P4 Achieved / Not Achieved M4 Achieved / Not Achieved D3 Achieved / Not Achieved LO4 Develop a media plan to support a marketing campaign for an organization.P5Produce a media plan that includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief.M5Devise an integrated multimedia plan, selecting appropriate digital, offline and social media channels for communication.D4 Provide a justified integrated multimedia plan based on quantitative and qualitative criteria.P5 Achieved / Not Achieved M5 Achieved / Not Achieved D4 Achieved / Not Achieved Overall Result/Grade
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Quick reference Checklist for the Faculty/Instructor to accept/reject the assignment before evaluation:oAdherence to the deadline of submission date.oOriginal file, cover sheet and format retained.oStudent information and signature intact.oFont style and size used as instructed.oHarvard Referencing Style is strictly followed.Assignment titleMarketing Processes and PlanningLO 01Explain the role of marketing and how it interrelates with other business units of an organizationLO 02Compare ways in which organisations use elements of the marketing mix to achieve overall business objectivesLO 03Produce a marketing plan for an organisation that meets marketing objectivesLO 04Develop a media plan to support a marketing campaign for an organisationAssignment Task 1Article on the Marketing Concept and Process Benchmarking
As a newly recruited Junior Marketing Analyst in Marketing Department, you are required to investigate a retail organization based on the various definitions and theories you have learnt about Marketing and its importance in business, explain how would current and future environmental changes / trends impact the role of marketing in business organizations. Critically assess the role of marketing in achieving company goals with a discussion on how the mentioned issues would impact the overall organization; your views on measures taken by the company and justification of your suggestions for improvement. Furthermore, you are required to select one competitive organization from a retail industry of your choice, compare and critically evaluate how your chosen organization and the selected competitor have used the marketing mix (7P’s) to achieve their organizational goals.
You have been approached by a Magazine, which has invited you to write an article aimed at introducing its younger audience to marketing as an exciting career pathway. As part of the article, you have been given a space (2000- 2500 words) and have been asked to do the following:
explain the concept of marketing and analyse the role of marketing in the context of the retail industry.
Explain and analyze how the marketing function works and interacts with other departments in the chosen organisation in the retail sector and how it supports the wider organisational context in terms of vision, mission, and objectives.
critically analyse the external and internal environment in which the chosen company has to conduct its marketing operations.
Compare the marketing mix for any two products/product lines of the chosen organisation with any other organisation in the same sector.
Review and evaluate the marketing strategies and tactical approaches adopted by the chosen organisations and how these contribute to its success and meeting its overall business objectives.
Assignment Task 2 Marketing Plan
In your role as a Junior Marketing Analyst at the Marketing Department, compile an individual report by formulating a marketing plan for a new product of selected retail organization giving special reference to monitoring and control measures. Furthermore, you are required to develop a strategic marketing plan for the new product line and justify the selected marketing mix. Evaluate selected media activities based on the objectives of a marketing campaign brief. Critically analyze and provide justifications based on quantitative and qualitative criteria of the integrated multimedia plan.
On completion of the benchmarking analysis, you are required to prepare your findings as a report for the senior management team. Learner must submit a marketing plan that addresses the set brief. This should be written in a structured format, making use of heading and sub-headings, and using business language. The recommended word limit is 2,000 – 2,500 words. A detailed media plan needs to be fully integrated into the overall marketing plan. You have been asked to do the following:
Develop and produce a strategic marketing plan for the new product line that includes all the key elements of marketing planning and integrates the extended marketing mix. The plan should measure the achievements of marketing objectives within key performance metrics.
Provide an integrated multimedia plan (selecting appropriate digital, offline, and social media channels for communication).
Determine the strategies and tactics by analyzing qualitative and quantitative criteria and recommend the allocation of resources based on their potential impact on achieving campaign objectives while considering budgetary requirements.
The submission is in the form of an individual written report. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs, and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 4000 - 5000 words, although you will not be penalised for exceeding the total word limit.
