#initially ideas

Moodbaord 1

As I mentioned in my previous notes, I am interested in doing branding and packaging since we did it in the first year and it was something I really enjoyed.

So I went to the Behance page where you can find any type of project I have been interested in Korean culture for a while and I had thought about building a new brand for beauty products since their skin is very well cared for in that country. Therefore, I decided to make a moodboard with some projects that I liked or that caught my attention due to their colours and product display.

For example, the brand Coreanna and Kormestik selected them for the type of typography that makes me think of the minimalist, fine concept and its simplicity that contains its logo.

Moodboad 2

Apart from the Korean culture, I am generally interested in knowing and learning new things about the Asian culture and personally that I am Asian because it makes me more curious to know something about the country where I was born which is Chinese.

So my other idea is to do packaging on Chinese tea since tea is something that is consumed worldwide. I wanted to create a moodboard because I saw some super original packaging, because of its colours, the type of fonts it uses and the way the set is displayed. These examples will give me ideas on how I want my initial idea to progress to the actual idea.

The Korean tea brand draws my attention a lot because of its illustrations that it contains and one of its sets contains a bag where it shows its tea logo. On the other hand, another brand that I found very curious is set, which has an elongated circle in the middle and shows a design and uses the pull system.

Things that I am interested in exploring in this project 

I have an interest in exploring and learning things from other countries such as their language or cultures

I would still like to explore promoting a brand about cosmetics or personal products

Something that I am intrigued about is exploring something that contains fashion, such as the comparison of fashion in other countries.

I would like to create a brand identity or rebrand for the packaging on some food products, cosmetics or personal products, store or app

Starting points that I am interested in are 

Advocacy:

For a change, aiming to raise awareness and actively make change happen

Engaging with the idea that as visual communicators we have a social responsibility towards the large community we operate in 

In this context, context, society could mean the whole of humanity, a particular country or a local community 

Participation

In which the message is dependent on the involvement/ contribution of an audience

Things that I enjoy the most doing 

I liked the typographic was one of the projects that I liked the most about how to create my own font

Branding is something that I think I enjoy doing, for example when we had the packaging brief where I was exploring patterns from different countries or where I have to rebrand

Another field that I am interested in is creating an app or website where logos also enter, it is something that I do not feel that I have not explored much and I would like to continue exploring.

Things I don't enjoy doing are 

For example, the advertising campaigns are something that I discovered doing with the D&AD project that I didn't enjoy doing, I don't know if it was because of the theme or in general it was something challenging for me.

Another thing that I'm not sure I enjoyed was making videos because I found it a bit difficult to create the correct timing for each text and I didn't have much knowledge in this field either.

Initial Wireframes

Research

Video I check out

Initial logo ideas with my name

This experiment is the initial ideas about how my visual identity is going to be made, and how I had created this black and white font that I wanted to put a background on. So my eyes can get an idea of what the logo would look like when you put it in the portfolio. Something that I realized is that the n is having some problems so I will have to recreate it. On the other hand here I was playing with the layout of the letters since my name has 3 initials, at this moment I like the designs that are in the circle and the thickness of the letters of the letters I have to pay attention to the next designs

Experiemnt with my name

The first screenshot was the first font I had created from scratch and I intended to compare the thickness to see how the same logo would look. The most that call your attention is between the first and the third because I think they are more modern and elegant