Digital transformation through PhonePe's latest initiative: PhonePe's Indus Appstore was launched to the public today at New Delhi's Bharat

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Digital transformation through PhonePe's latest initiative: PhonePe's Indus Appstore was launched to the public today at New Delhi's Bharat

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PhonePe has launched Indus Appstore, a native Android marketplace with over 2 lakh apps from Indian brands.
The Indus Appstore, a locally developed Android marketplace ready to take on the dominance of international behemoths like Google Play and the Apple App Store, was launched by PhonePe in a ground-breaking move. With an impressive collection of more than 2 lakh apps in 45 categories, the platform seeks to transform the way Indian users interact with apps. Now let’s explore the main characteristics and calculated moves that make the Indus Appstore unique.