#indexability

Schema markup is a form of microdata added to a website's HTML code, providing search engines with more detailed information about the page's content. It helps search engines like Google, Bing, and Yahoo! better understand the context of the content, which can lead to rich results or enhanced listings in search results.

For example, if you have a web page about a product, schema markup can help define specific details like the product's name, price, availability, and customer reviews. These structured data formats allow search engines to display more informative results, such as star ratings, event details, or FAQs, directly in the.

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Confused between Crawlability and Indexability? Learn how to improve your website’s SEO ranking using Google Crawlability, Indexability, and Mobile-First Indexing in this article.

What are Crawlability and Indexability of a Website?

Tell me, what’s the first thing that comes to your mind when you think about ranking a website? Content? Or maybe backlinks? I admit, both are crucial factors for positioning a website in search results. But they’re not the only ones. In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them. At the same time, even…

I've started working on the main (search) site in earnest now. The basic layout is done, and I'm working on the distribution view (mockup). My thinking so far has been that I would simply serve a page that requested, say, /dist/pgTAP/, and that page would use Ajax requests to fetch the data from the API server and display stuff. I think this will work pretty well except for one thing: 404s.

That is, if you request /dist/nonexistent/, then it will load a page with the HTTP status code 200 OK, but then, when the Ajax request 404s, it will show a "Not found" error message. That's all well and good, but I'm wondering about the impact of two things:

Since the page itself won't 404, search engines might index links to nonexistent extensions. Of course, bad links won't be that common, but of course they do happen and then tend to live forever.

If the search site uses Ajax to fetch the contents of a page via JSON (or, for documentation, as an HTML document it will put into a div), will the full content be properly indexed by search engines?

So these are serious questions, in my mind. Do we loose good search engine indelibility when we load content dynamically?

Of course, I can instead write it so that the back end fetches stuff from the API server (and perhaps directly from the file system) and get 'round these issues, but then it's less of a cool example of the use of the API server.