#website rank

The key to successful product development pages is to ensure they’re optimized from both a user experience and SEO service perspective. Product pages are one of an e-commerce site’s most valuable assets as they are where the user ultimately converts into a customer. If you have the right keyword strategy in place, but your on-site visuals and user experience are a mess, that defeats the purpose. Likewise, if your product development pages offer an impeccable page experience but no organic means for users to access your e-commerce site, that won’t serve your purpose either. The best URL structure is one which is a combination of keyword, color, type size and other product feature as required.

3. RIGHT KEYWORDS FOR WEBSITE

Keyword research for an e-commerce site can seem deceivingly simple, but Google’s algorithm updates have made major changes to the SERP landscape over the last few years. A large portion of keyword ideas that we would traditionally think of as transactional keywords have shifted to become more informational. Google seems to have recognized that when someone is searching for a broad product keyword, they are probably still in research mode. Because of this, the search results continue to show more and more listicle articles. These allow users to read about a list of products or brands. The benefit of listicles is that a user can do comparison shopping, much like they would if they were in store.

4. OPTIMIZED PRODUCT DESCRIPTIONS

Although many e-commerce stores base their layouts on major retail websites, this isn’t always the most useful format for SEO service purposes. Yes, Amazon and Target rarely need an SEO-focused written copy for their product descriptions or category pages simply because they can rank on links and branded popularity alone. But where does that leave the rest of us? Most clients you may work with or your own website may not have as much authority as these larger sites and will require a strategic focus from an SEO company to compete with the big dogs. So how do we achieve this?

By utilizing the correct search intent principles, we can carve our non-branded keyword opportunities for both product descriptions and category pages. Revising the product description or category page written copy is your opportunity to hit many relevant keywords that help give you increased relevance to Google. You can utilize many online tools for this specific task, and some will even give you a cumulative score on content improvement.

5. USER EXPERIENCES

The user experience design plays a pivotal role in the success or failure of any e-commerce website. It is essential that you make it easier, not harder, for customers to purchase your products on your e-commerce site. The best practices is to have clear call-to-actions, great product photography, description & reviews.

6. PRODUCT SCHEMA MARKUPS