#increase website conversion

A conversion rate is measured by the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form, or some other goal of the web page

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Conversion Rate Optimization (CRO) is the art and science of getting people to act once they arrive on your website

There are many different ways to raise conversion rates, most of which have to do with being everything a potential customer wants. Of course, improving conversion rates may just have something to do with recognizing the potential of the website. Some of the other ways to maximize the chances of a conversion include:

Knowing the unique selling point of the web page. Being memorable with unique information Offering several payment options Having a clear returns policy Having clear policies on information protection Being clear and concise with information

A conversion rate can be one of the most important factors in a paid inclusion campaign. The measure of whether the money poured into a marketing campaign is worth it or not is certainly something that any business will want to know.

How to Calculate Conversion Rate

If a user can convert each time they visit the site:

Imagine we own an ecommerce site — Roger's Robotics. A user could make a new purchase each session. We want to optimize so they make as many purchases as possible. If a user visited the site three times, that would be three sessions — and three opportunities to convert.

Let’s closer at our user’s three sessions and how they behaved:

Session 1: No conversion — user was familiarizing     themselves with the site and poking around.

Session 2: User bought a shiny new antenna. This is     a conversion!

Session 3: User came back and bought a new set of gears     and a blinking light  — another conversion!  Even though they     bought two items, this is a single unique order and thus counts as a     single conversion.

To figure out our conversion rate, we would take the number of unique purchase orders and divide it by the total number of sessions.  

There are certain things that raw data alone can't tell you about what brought a user to your site or how to make their experience better. But when you combine this information with your analytics data, you can gain a much better understanding of the pages on your site that present the best opportunities to optimize and engage the audience you'd like to target.