#inbound methodology

Esta es una de las metodologías que permiten definir una estrategia de content marketing. Su objetivo general es usar contenidos y técnicas de venta para convertir extraños en clientes y promotores de la marca.

Se compone de cuatro fases:

Atraer: Busca atraer a una audiencia objetivo publicando contenidos de interés en blogs y medios sociales.

Convertir: Busca convertir a visitantes en clientes potenciales usando formularios, call to actions y lead magnets.

Cerrar: Busca cerrar ventas y convertir clientes potenciales en clientes. En esta fase se usa en gran medida el email marketing.

Deleitar: Busca interactuar, apoyar y enriquecer a los clientes y convertirlos en promotores de la marca.Para profundizar sobre este tema en el siguiente enlace:

📌 ¿Qué es el Inbound Marketing?

What is the Inbound Methodology?

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”.

By Simon Sinek.

The Inbound methodology is the best way to convert strangers into clients and promoters of your company.

In this article we review what Inbound is, what are the stages of the methodology and how to implement it in your company.

What is Inbound Marketing?

Inbound marketing is a…

Learn The Basics of What Inbound Is All About – Free Course

The Alison free online course “HubSpot Academy Inbound Certification Course Part 1” spans the four stages of the inbound methodology. Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, and search engine optimization. From optimizing your website to landing page anatomy, to honing your inbound sales skills, this…

Learn The Basics of What Inbound Is All About – Free Course

The Alison free online course “HubSpot Academy Inbound Certification Course Part 1” spans the four stages of the inbound methodology. Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, and search engine optimization. From optimizing your website to landing page anatomy, to honing your inbound sales skills, this…

Learn The Basics of What Inbound Is All About – Free Course

The Alison free online course “HubSpot Academy Inbound Certification Course Part 1” spans the four stages of the inbound methodology. Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, and search engine optimization. From optimizing your website to landing page anatomy, to honing your inbound sales skills, this…

How to generate more traffic to your website or blog

Unless you plan to make your website serve solely as brochure for audience who basically want to know about your company activities, you will definitely need to get strangers to know what your brand is up to via your website or blog. Trying to make great sales in this fast and furious era without making considerable effort to tap into your non-customer base is like riding a camel through the hole…

The new Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

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