#impactsummit

April 19, 1997

Aaliyah attends the Impact Super Summit Benefit Conference in Miami Florida. In attendance was Twista, Dru Hill, Brandy, and many more.

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April 19, 1997

Aaliyah attends the Impact Super Summit Benefit Conference in Miami Florida. In attendance was Twista, Dru Hill, Brandy, and many more.

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Aaliyah poses for photos backstage after her performance during the Big Beat/Atlantic Records showcase at the Impact Music Convention at the Fontainebleau Hilton Hotel in Miami Beach, Florida in April 1997

#OnThisDay April 19, 1997

Aaliyah attends the Impact Super Summit Benefit Conference in Miami Florida. In attendance was Twista, Dru Hill, Brandy, and many more.

PM Narendra Modi holds key bilateral meetings with global leaders and tech CEOs at India AI Impact Summit 2026 in New Delhi, focusing on responsible AI, innovation, and global cooperation. At the India AI Impact Summit 2026 in New Delhi, Prime Minister Narendra Modi held a series of high-level meetings with global leaders, CEOs, and multilateral heads, positioning India at the center of the…

How do you brand on a budget? What is branding exactly? What are the most important things to brand? We aimed to answer all those questions in our latest talk…

Yesterday we delivered our Branding on a budget talk to around 30 people from different businesses and companies, start-ups and medium sized businesses alike. Most of the people there were founders of their businesses like our own CEO giving the talk.

The venue we hosted the talk at was at 15 Canada Square, a modern and sophisticated venue, and also home to KPMG’s offices in Canary Wharf.

The talk we gave was around 50 minutes long and gives an in depth look into branding. Understanding branding beyond the logo, creating a great value proposition, communicating key messages clearly, differentiating between the competition, and visualizing the brand proposition, are key areas we focused on achieving by the end of the session.

We worked on key things such as unique selling points, and telling your story/vision in a way that allows you to differentiate yourself between the competition.

We also gave key points on naming, positioning, and brand identity. You’ll find that a lot companies can waste a lot of time throughout the process of discovering your brand can be wasted on making names, and still miss some of the key points. e.g. making the name memorable, ensuring it fits in with convention, making it easy to spell and write, etc.

The talk also gave us the opportunity to answer a lot of questions surrounding branding and some of the challenges that businesses face. Most businesses just want opinions on what they’re currently doing and need a bit of guidance to help steer them towards better branding and better decisions, we were happy to help provide that with our talks yesterday.

We can’t wait to hold another one of these successful talks and would love for you to join us next time round! If you want to find out more follow us on Twitter and Instagram: @thehouselondon and keep an eye out for updates on our next event. Drop our CEO Michael an email for enquiries on event speaking opportunities at [email protected]

Have a great day!