#impact-driven

Looking back seven years, it marks a beautiful journey that has ensured that 1GEN has evolved through an exciting journey of growth and change. Our mission has always been apparent: making a positive change in the world, and that has very clearly reflected how our 1GEN logo has evolved through these seven awesome years of making the impossible happen. From our first tagline to the journey we have covered and where we are standing today, let’s move forward and glimpse how 1GEN’s story has unfolded from 2018 to 2025.

7 Years of Impact. 7 Years of Innovation. 7 Years of Making Awesome Happen!

2018: Planting the Seeds of Change

Tagline: Positive Change Through Technology"

Indeed, the tagline says it all, but that’s how we began—with a very positive attitude to bring the most positive drift into our surroundings. Hence, "Positive Change Through Technology" was beginning to believe that purpose-driven technology can bring out the best results and make this world a better place to live in. At this stage, all our brand focus was on how to utilize technology to solve problems and make lives better and better. This was the year we planted the seeds of what would grow into a global movement.

2019: Embracing Our Role as Change-Makers

1GEN: Catalyst for Change

In 2019, making our message more powerful and clearer, we together grew stronger. During this period, all our team ever focused on was spreading kindness and bringing that change that could drive the lives of everyone into an impactful journey. With the tagline "Catalyst for Change," all we ever focused on was igniting that positive change and spark in society. Now, this was no longer about the technology anymore but it was about a rapid driving force for change in every area of life. Our journey aligned closely with mission-driven organizations that seek to create a positive impact through every action.

2020: Amplifying Our Impact

“It's Good to Do More Good”

Talking about 2020—one of the biggest challenges humankind has ever faced. During this period, 1GEN was focused on continuing the spread of technology along with kindness and doing good. Our tagline, "It’s Good to Do More Good," reminded us all that even small actions can make a big difference and the idea that it delivered was very simple: when we do good, we create more good around us. It was a reflection of our commitment to social innovation and digital innovation, combining technology with human compassion.

2021: The Power of Storytelling

"Driving Social Impact Through Stories of Hope"

In 2021, 1GEN grew and evolved, and we understood the value of Authentic Human Stories and how powerful they could be. This time, our tagline, "Driving Social Impact Through Stories of Hope," highlighted how, when delivered in the right way, stories could motivate people to take impactful actions. It was about showing people how one good story could create a ripple effect of goodness, aligning with impact-driven brands.

2022-2023: Empowering Voices of Hope

“We Enable Stories of Hope"

We took steps further. With the tagline "We Enable Stories of Hope," we moved from just telling stories to helping people share their close instances of hope, kindness, and impact. Our goal was very clear—it was all about creating a platform where people came together and inspired the world to be a better place. This evolution was rooted in our work with Social Innovation Labs, showcasing how innovation experts create transformative solutions that generate positive change. We created spaces where people could come together, inspire each other, and collectively work towards a better world.

2024-2025: From Inspiration to Action

2024 - 2025: "1GEN: We Make Awesome Happen"

The time for real action has arrived, and our latest tagline, "We Make Awesome Happen," reflects our belief that we can take bigger steps toward creating positive change and leaving a bold impact. We are focused on turning ideas into actions and making things—just happen. This is where we are leading today, with social innovation projects that showcase that amazing things are only possible when we speak through our actions. This period truly encapsulates the agile execution of our plans, backed by an AI-forward model that streamlines and amplifies our initiatives.

The Evolution of Our Logo: A Symbol of Our Journey

Our logo has evolved alongside our mission, each iteration reflecting our growth and changing focus. Today, our logo is a vibrant butterfly with wings made of 17 different colors, each element rich with symbolism:

The Butterfly: The butterfly beautifully represents transformation. Just like a butterfly has to go through a change, we believe in the power of transformation to make the world a better place to live in. We are here to bring a positive change, big or small.

The Wings: The wings of the butterfly show the idea of the butterfly effect—how a small action can make its way to bigger results. Every little effort counts and can make a big difference.

The 17 Colors: The 17 colors in our logo represent the 17 Sustainable Development Goals (SDGs) from the United Nations. These goals are about solving actual problems and challenges like poverty, equality, and climate change. We aim to achieve these goals by 2030, providing transformative solutions to the world’s greatest challenges.

Looking Ahead:

As we look toward the future and 2025, 1GEN remains focused on making a real difference in the world. Our entire journey has been about growth—both as a brand and as a movement. We do believe that in one generation—the world’s biggest challenges can be solved and a better future can be created for everyone. We continue to lead the charge in digital transformation, pushing forward with the AI forward model, social innovation meaning, and impact-driven solutions. From focusing on technology and kindness to sharing hope and enabling action, 1GEN has always been about making a positive change.

We are excited about the future, and we invite you with all your heart to join us on this journey of impact. Together, we can achieve a positive impact and make amazing things happen. Social Innovation Summit—here we come!