#immersive labs

Immersive Labs Raises $66 Million for Cyber Workforce Resilience Platform

Home › Training & Certification Immersive Labs Raises $66 Million for Cyber Workforce Resilience Platform By Eduard Kovacs on October 12, 2022 Tweet UK-based cybersecurity training solutions provider Immersive Labs announced on Wednesday that it has raised $66 million in new capital. The investment, which brings the total raised by the company to $189 million, was led by Ten Eleven Ventures, with…

In short, Immersive Labs has facial recognition technology that analyzes a person's demographics and serves an ad that would be most relevant.

Already impressive, but they go beyond that by providing full analytics and ad optimization. Immersive Labs cross-analyzes the number of glances and average time of glance with their demographic information and optimizes itself automatically to increase engagement.

This data is available to clients, which makes them a perfect match for performance marketers who need to execute out-of-home and other screen displays.

Immersive technology can work on any screen. The only hardware needed is a facial censor, which can be bought third-party.

Immersive Labs is a Techstars NY company and was selected as one of the Top 25 hottest startups to watch in New York City by Business Insider.

"Hey, it's like that one movie...what's it called...Oh Yeah, Minority Report"

There probably isn't a day that goes by that someone doesn't mention the 2002 Steven Spielberg film Minority Report in connection to what we do. While at times being helpful to quickly explain our technology, it can also be mistaken by some for a 1984 Orwellian precursor to SkyNet...go figure.

A few weeks ago, Chris Piekarski and I had the opportunity to visit the nondescript graffiti laden offices of Oblong, a Human Computer Interaction (HCI) company based in Los Angeles CA. 

John Underkoffler the co-founder of Oblong, is probably the only other person on earth that gets more Minority Report comparisons more than we do. That's probably because he invented the ideas behind the technology in the film. John was a consultant to Steven Spielberg for the movie and designed the concepts shown, including the famous Tom Cruise scene with the gestural UI and the advertising scene at the Gap. The Oblong technology is astounding and the people involved in the company are equally as remarkable. 

NEW YORK (CNNMoney) -- Imagine an ad that stares back at you when you glance at it -- analyzing your face, your age, and who you're with.

Then imagine that ad going one step further, changing its message to display something its analysis suggests will hook you. That's what Immersive Labs, a New York City startup launching this week, is trying to do. They've created a prototype of a system that allows ads to analyze their viewers.

Next time you look at a billboard, it might be looking back. It'll know your age, gender and how long you've been staring at it.

Targeted advertising is the golden goose of the online economy: ads keyed to a user's unique interests have been shown to double the effectiveness of traditional ads. But those ads have been restricted to the Internet--until now.

New York City startup Immersive Labs's outdoor adsuse artificial intelligence to target the individuals or groups looking at them. Our video of Immersive Lab's ads below shows how they increase engagement and bring the Web's interactivity and customization out into the real world.