#image development

Professional Image Development Service

Business Image Development

When you're building a following, whether for a business or as an individual, you need to look the part. But personal branding is so much more than this. As a female, typically breaking through can be harder than for their male counterparts, so you need to do whatever it takes to get an edge. Here are some ideas on how a woman can improve their personal brand.

Have An Elevator Pitch Ready

Having a one minute spiel that tells people what you do and why you do it is crucial for business success. But having a generic boring pitch that doesn't raise eyebrows won't get the desired traction. Frame your pitch in a way that is unique, powerful and shows what you are doing to make a difference for the recipient. How are you helping to eliminate their pain points?

Take Ownership of Your Success

For people to take you to celebrate your success, you need to celebrate it yourself. It's easy to get caught up in the "head to the grindstone" mentality and simply work hard with no accolades. But taking time to celebrate your success is an important part of moving forward. Your achievements should be commended, and when you commend them, so will others.

Discuss What You're Passionate About Personal branding isn't just talking about your specific work, but it should also involve your hobbies and passions. They are part of who you are and just as important when it comes to your brand. Celebrate your passions too and don't be afraid to talk about them.

Style Your Wardrobe Accordingly

Portraying the right image is key to success but first, you need to define what that is. The best way is by reverse engineering the process. Decide who your target audience is, and what resonates with them, and then plan your style accordingly. A personal branding expert with specialties in fashion styling can assist greatly with this.

When you're in business, it's important to portray the right image. That's where a personal brand is important, even for individuals. If you're the head of a company, the way you look can also define who you are and what your business stands for. So you must get it right.

Briony Croft helps people define their personal brand, and using her fashion stylist background, ensures they look the part. She also assists with image development and getting professional photography for her clients so that their brand resonates with prospective customers.

There are several factors to consider when building your personal brand. The first one is defining your niche. Who is your customer base and what are their values and ideals? If you speak correctly to them, you will win them over and be successful.

You then need to know that particular industry inside out. Trends are always changing and it's important that you keep up to date and at the forefront of the niche. Going to expos and seminars are a great way to stay informed, as well as getting your face known in public.

The next part of personal branding that is important is to be seen as an expert in your industry. The best way to do this is to provide valuable information to your followers. Create the content on your blog, speak at important events and engage in online forums and public discussions. The more you help, the more well known you'll become, and the quicker you'll be seen as an expert who people look to.

Going back to the image, it's crucial to portray the right look so find a style that appeals to your niche and highlights your strengths. You also must ensure that your personal brand is authentic. Trust plays a big part in business success. Your online presence is very important too. Make sure you are active on social media and have a consistent tone. Work out which channels your audience spends the most time on, and be there too. As with above, help answer questions and provide valuable advice, to continue building your image as an expert.

Briony Croft has a holistic approach to Personal Branding and Image Development. They go hand in hand, and can all be done in-house. They do not focus on fashion and trends - but on where the individual is headed, They help prepare the client with the look and feel that they need to get there. Briony Croft focuses on people and storytelling - not products and services. The fast-paced world has changed, and people buy from people they like not on products and services alone. 

Personal branding is all about defining what you stand for. It can be about defining an image of a company or about defining the image of an individual. Briony Croft specialises in personal branding for the individual, usually a person who leads an organisation or is their own "brand".

It is very important a person who's strongly connected to a business is portraying themselves in the right way. The way you are seen is a reflection on your brand and you need to come across in a positive way that is consistent with what you are offering.

Dressing appropriately and displaying an image that resonates with your market (and your workers) is crucial. Briony helps individuals with image development, defining their goals, strengths and attitude, and then building a wardrobe that helps portray these.

Personal branding is an achievable step in working towards your goals. It doesn't matter what industry you're in or what your professional role is, your personal brand can be so strong that it defines whether you achieve opportunities for advancement.

Some things you need to consider when working on your personal brand include:

Who am I? What things make me unique? What is my vision for my personal brand? What do I want to achieve with personal branding? What are my business goals? Who is my target audience? How can I help them? What are my strengths to achieve this? What’s my X-Factor that makes me stand out?

When you answer all these questions, you will get a clear idea of who you are and where you want to go. Then you can build your image to align with this.